Create a cohesive brand identity that harmonizes multiple culinary concepts while appealing to a youth-driven urban lifestyle.
Aroma Food Hall is a curated multi-concept food space offering three signature delights: handcrafted crepes, spicy customizable hotpot (Spice Mix), and fresh seasonal fruit tea. Located in a high-traffic urban zone, the brand seeks to bring an immersive and energetic dining experience for a younger, multicultural audience. CGICA developed a playful and adaptable identity system inspired by the word “Aroma”—celebrating the joy of flavour, diversity, and discovery through bold colours, graphic rhythm, and spatial storytelling.
A lifestyle-driven food hall where taste, colour, and culture converge.
From aroma to identity — inspired by the sensory richness of flavour, colour, and culture.
One name, many flavours — a vibrant identity system that celebrates aroma through visual rhythm and joyful palettes.
Inspired by the name “Aroma,” the brand expresses flavour and freshness through bright colours and playful compositions.
