Pho90 is a Vietnamese restaurant rooted in authentic flavours, cultural heritage, and the spirit of old Saigon. CGICA reimagined the brand as a culinary time capsule, transforming the nostalgia, energy, and visual culture of old Saigon into a distinctive contemporary identity.
The refreshed system preserves Pho 90’s iconic swan while introducing vintage-inspired typography, archival imagery, postage stamps, and a rich green and cream palette that carries Vietnamese heritage across signage, menus, uniforms, and every other touchpoint.
To turn Pho 90 into a culinary time capsule that carries Vietnamese heritage into a contemporary brand.
A Vietnamese restaurant where old Saigon meets modern Toronto in one bowl.
A Timeless Taste of Vietnam.
The iconic swan preserved and paired with bold vintage typography drawn from old Saigon.
Archival photography, postage stamps, halftone textures, and botanical illustrations build a layered system.
Nostalgic cultural references make the identity feel historic without feeling dated, bringing Vietnamese heritage into a contemporary brand world.
