A brand is an identifying mark that was previously burned onto a product, but now burned into the minds of customers. 7Baker / Rebranding ATO / Brand Creation Nanxiang Express Soup Dumplings / Brand Creation TRU / Brand Creation Yu Seafood@Yorkdale / Brand Upgrade Liuyishou Hotpot / Brand Localization AkaOni / Brand Upgrade Tenren’s Tearoom / Rebranding SIA Awards