Bello! Italian Sandwich Co. is a modern Italian sandwich concept built around fresh ingredients, bold flavours, and the simple pleasure of eating well. CGICA developed a vibrant identity that brings the spirit of an Italian salumeria into a fresh, contemporary quick-service experience.
The expressive “Bello!” wordmark leads the system, paired with bold typography, hand-drawn ingredient illustrations, and a confident red-and-white palette, making the brand energetic, approachable, unmistakably Italian, and ready to scale.
To bring Italian classics into a fast, modern dining experience without losing the quality behind the food.
Fresh ingredients, traditional recipes, and made-to-order sandwiches packed with bold Italian flavour.
Eat Better. Eat Bello! The Italian way, made fresh.
The expressive Bello! script meets oversized sans-serif type and a bold Italian red.
Hand-drawn tomatoes, cheese, herbs, peppers, and cured meats sit alongside appetising food photography.
Phrases like “Ciao!” and “The Italian Way” add warmth across packaging, uniforms, social content, and restaurant touchpoints, keeping the brand fresh, social, and unmistakably Bello!
