Create a comprehensive brand identity and interior space that reflects Old Xian’s hybrid model of a restaurant and food mart. The identity should embody authenticity, while the design should be practical for both sit-down dining and retail, appealing to a modern, multicultural customer base.
Old Xian Foods is a brand that brings the rich culinary traditions of Xi’an to the modern world, combining authentic dining experiences with a grab-and-go food mart concept. The challenge was to seamlessly integrate these elements into one cohesive brand, allowing customers to experience Xi’an’s flavours through both a full-service restaurant and a convenient food mart, catering to various customer needs.
Old Xi’an Foods brings the essence of Xi’an’s rich culinary history to today’s fast-paced world, offering a unique blend of traditional dining and convenient grab-and-go options.
Transform Old Xian Foods into a new classic, where authentic Xi’an flavours meet modern culinary innovation. By integrating a full-service restaurant with a food mart, the brand offers both nostalgic and new experiences, creating a must-visit destination for food lovers.
Design a flexible, contemporary brand identity and space concept that captures the essence of Xi’an’s rich heritage. Use sleek, modern elements that appeal to both traditionalists and adventurous foodies, providing an authentic yet accessible experience.
