Abstract black-and-white pixel pattern with a small red dot near the left edge.

Rebel Greek

  • 餐饮类
Rebel Greek 品牌设计，餐厅字体视觉识别，现代希腊餐饮品牌
Type of Work 品牌战略与视觉升级
Client Rebel Greek
Year 2025
Website www.rebelgreek.com

Rebel Greek 是一家融合传统与创新的地中海餐饮品牌，通过现代视角重新诠释希腊美食。CGICA为其进行品牌升级，围绕“尊重传统，同时打破规则”的核心理念，构建全新的视觉系统。

设计以希腊文化为根基，结合大胆排版与对比强烈的视觉语言，使品牌在保留经典的同时，呈现出鲜明的叛逆气质，在竞争激烈的餐饮市场中形成独特辨识。

Logo: 'REBEL GREEK' in bold black with a yellow star on the R and a diagonal yellow stamp reading 'FEED YOUR INNER REBEL'.

打造一个兼具传统底蕴与当代表达的品牌形象。

一个融合正宗传统与叛逆精神的现代希腊餐饮品牌。

尊重传统，打破规则。

Yellow stylized R with a black star cutout and the words REBEL GREEK on a black background, distressed texture logo
Large black graphic with bold white distressed text 'FEED YOUR INNER REBEL' and yellow taped labels reading 'REBEL AT HEART', 'FRESH', 'DARE TO REBEL', 'BOLD', and 'GREEK'.
Group of men sitting at a street-side cafe or gathering, with a man wearing a bright yellow hat standing out amid grayscale figures. Posters and a doorway are visible on the wall behind them (likely a Greek setting).

以排版为核心，通过节奏与对比传递品牌的“叛逆表达”。

灵感源自希腊饮食文化与年轻世代的反叛精神。

通过强化字体表现力与层叠结构，让文字本身成为视觉主角，形成强烈品牌语言。

通过高对比色彩、强口号表达与模块化排版，统一应用于菜单、包装与空间视觉，营造沉浸式品牌体验。

Bold yellow poster urging 'Feed Your Inner Rebel' with a circular motif and scattered phrases like 'Rebel Greed', 'Dare to Rebel', and 'Fresh & Bold'
Overhead view of a wooden table loaded with shared dishes—pita, hummus, salads, fries, and bowls—with hands reaching for food.
Split-screen food ad: left side shows colorful tacos on a wooden board with lime wedges and a small sauce cup on a black background with bold white text behind them.
Colorful Greek salad on a white plate set against a black ad background with bold white and yellow typography reading 'FEED YOUR INNER REBEL' and 'FAST'/'FRESH'.
Collage of Rebel Greek marketing cards in yellow, black, and white on a dark background.
Woman facing camera in a black T-shirt that says 'REBEL GREEK' with a yellow cap, arms crossed, bright yellow background.
Two yellow shopping bags with black Rebel Greek branding on a dark background, shown side by side; left bag features an R logo with a star, right bag shows the 'REBEL GREEK' text.
Yellow folded packaging with repeating 'REBEL GREEK' logo pattern on a dark floor near yellow walls.
Storefront with a bright yellow Rebel Greek sign; left window features the words 'FEED YOUR INNER REBEL' in large white letters, right window shows a yellow letter 'R' with a star and vertical 'REBEL' text.
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