Hao’s Bistro 烹小鲜

Hao’s Bistro branding design, Chinese bistro identity, woodcut restaurant visual system
Type of Work 品牌识别 / 视觉系统 / 品牌叙事

Client Hao’s Bistro 烹小鲜

Year 2026

Hao’s Bistro 是一个以围桌相聚的温度与随性为灵感的当代中式 Bistro。品牌扎根于锅气热炒与鲜明的中式风味,把熟悉的街坊餐馆演绎成更轻松、更有活力的聚餐空间。

CGICA 为其打造品牌视觉与完整视觉系统,以富有表现力的字体、木刻质感插画、自然肌理与大地色彩,将中式 Bistro 的烟火气转化为鲜明的品牌语言。

Hao’s Bistro logo in cream with the 烹小鲜·热炒 seal on a deep bistro green background.

把熟悉的街坊中餐馆重新演绎成当代的分享型 Bistro。

一个以锅气、鲜明风味与围桌分享把人聚在一起的中式 Bistro。

好好吃饭,好好过夜。

Hao’s Bistro logo shown in green on rice paper cream and in cream on earth brown.
Brand colour palette for Rice Paper Cream, Bistro Green and Earth Ground with textures of paper, forest and firewood.
Good Food Good Nights headline on green framed by woodcut illustrations of wok fire and gathering.

把 Hao’s 的山野气息转化为当代 Bistro 的设计语言。

以传统中式木刻版画为灵感,将山峦、田野、火候与食物构成视觉世界。

手工感带来自然与真实的温度,大胆构图保持年轻感,形成扎根中式文化又独具辨识度的品牌形象。

Woodcut illustration set on cream covering wok fire, gather, cheers, share, made for sharing and bold flavours.
Food posters for Volcanic Pork Ribs 火山排骨 and Fly Noodle 飞天面 shot against stacked firewood.
Poster pair reading Good Nights 共度良宵 and Wok Fire Energy 吃点好的 with woodcut figures.
Promotional poster series for the soft opening, lobster flying noodles and Bring Y’all Together.
Hao’s Bistro business cards and gift cards printed with woodcut graphics and the Good Food Good Nights line.
Hao’s Bistro dine-in menu opened to the soups and starters spread with dish photography.
Two staff members in green Hao’s Bistro t-shirts and brown aprons inside the restaurant.
Hao’s Bistro storefront sign above a mural-covered facade.
上一项目
下一项目

探索更多项目

  • All Posts
  • 餐饮类