Go Foodie 是一个为用户甄选并配送本地餐厅精致冷冻料理的品牌，旨在为快节奏生活中的人们，提供一站式、无需等待的高品质用餐体验。无论是避免晚高峰外卖延迟、食物温度不佳，还是包装洇湿塌陷，Go Foodie 都以“即热即享”的美食解决方案，让用户在家也能享受餐厅水准的料理。同时，平台也为本地餐厅提供了新的收入渠道，帮助他们突破地理限制，触达更广泛的消费群体。
Type of WorkRestaurant
ClientLiuyishou Hotpot
Year
2023
Websitehttps://www.liuyishouna.com/
For the Liuyishou rebrand, CGICA underwent in-depth research and analysis of this client. Although it was our second collaboration together, a fresh round of interviews were required. After first determining the client’s current status, we were able to chart their future development, thereby allowing us to develop a marketing strategy uniquely tailored to the client’s own characteristics. This time, not only were we trying to update Liuyishou’s visual image system for the North American market, we were also looking to differentiate the brand into a more advantageous market position.
