爱奇艺 – 宣传物料
爱奇艺 – 宣传物料 娱乐类 Create a strategic brand identity that reflects OpenMind’s mission to connect knowledge, expand thinking, and inspire innovation. Type of Work Marketing Material Client iQiyi Year 2019 Website N/A OpenMind Consulting is a cross-disciplinary business advisory firm dedicated to helping individuals and organizations unlock creative thinking, embrace diversity, and harness global knowledge. The brand identity project focused on visually expressing the company’s mission—“expanding thinking boundaries and connecting ideas”—through a design that feels modern, global, and insightful. The custom-designed logo features a circle and a dot, representing the Chinese phrase “可圈可点,” implying excellence and distinction, while also symbolizing an open mind and breakthroughs. The resulting brand system is confident, intelligent, and culturally inclusive. Open minds, to Big Future—helping people and businesses explore more possibilities. A circle and a dot—simple, powerful, and full of me