CGICA | 良品 – Make Good Brands

UTO Class

A Vibrant Community for Students Abroad
Type of Work Branding Design

Client UTO Class

Year 2015


UTODAY is a student club created by UTour to expand its reach into the offline student market. Designed to enrich the lives of students studying abroad, UTODAY offers a vibrant and diverse range of extracurricular activities. The main challenge was to create a brand identity that would appeal to a young, diverse, and globally-minded audience. This meant finding a visual language that would be both fun and engaging, while also conveying a sense of professionalism and trustworthiness. The resulting logo features a playful and endearing rabbit character, a homophone of the Chinese character “途” (meaning “path” or “journey”), symbolizing the exciting adventures that await students on their UTODAY journey. The vibrant color palette further reinforces the brand’s promise of a rich and colorful student life.

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