To narrate The Captain’s Boil’s brand spirit through comic-style illustrations that merge adventure with seafood culture.
The Captain’s Boil is more than a seafood restaurant — it’s an experience of freedom, adventure, and flavour. To deepen its brand identity, CGICA created a hand-drawn American comic-style illustration system that tells the story of a young boy who finds a drifting bottle on the beach, sparking a journey across the seas. This story mirrors the spirit of entrepreneurial adventure, aligning with the hands-on, bold, and communal essence of The Captain’s Boil’s seafood boil culture. The illustrations not only decorate the space but bring to life the brand’s unique personality.
