Bello!
Miss Qu Claypot & BBQ
99 Flooring & More
Pho 90
Pho 90 Restaurant Type of Work Brand Identity / Visual System / Brand Storytelling Client PHỞ 90 Year 2026 Pho90 is a Vietnamese restaurant rooted in authentic flavours, cultural heritage, and the spirit of old Saigon. CGICA reimagined the brand as a culinary time capsule, transforming the nostalgia, energy, and visual culture of old Saigon into a distinctive contemporary identity. The refreshed system preserves Pho 90’s iconic swan while introducing vintage-inspired typography, archival imagery, postage stamps, and a rich green and cream palette that carries Vietnamese heritage across signage, menus, uniforms, and every other touchpoint. To turn Pho 90 into a culinary time capsule that carries Vietnamese heritage into a contemporary brand. A Vietnamese restaurant where old Saigon meets modern Toronto in one bowl. A Timeless Taste of Vietnam. The iconic swan preserved and paired with bold vintage typography drawn from old Saigon. Archival photography, postage stamps, halftone textures, and botanical illustrations build a layered system. Nostalgic cultural references make the identity feel historic without feeling dated, bringing Vietnamese heritage into a contemporary brand world. Previous Project Explore Other Projects All Posts Restaurant Hao’s Bistro Mr. Ma Magic Noodle – Rebranding
Hao’s Bistro
Food Basket
Food Basket Grocery & Retail Type of Work Brand Identity / Visual System / Brand Storytelling / Brand Strategy Client Food Basket Year 2026 Food Basket is a modern wholesale market built around everyday value, convenience, and a more accessible way to shop. Bringing groceries, fresh food, and everyday essentials together under one roof, the brand reimagines wholesale shopping as a simpler, friendlier experience for everyone. CGICA developed the brand identity and visual system, translating that straightforward approach to value into a bold retail language built on the familiar shopping basket, distinctive typography, and a warm palette of yellow, black, and off-white. To turn everyday wholesale shopping into a simpler, clearer, and more rewarding experience. A modern wholesale market where everyday low prices meet one-stop convenience. Make Savings Clear. Make Life Happier. One trip is all you need. The shopping basket turned into the brand’s most recognizable visual signature. Custom geometric typography paired with a bold palette of warm yellow, black, and off-white. Oversized price graphics, hand-drawn circles, highlighter accents, and vibrant food photography keep one idea visible: great food and clear savings in one basket. Previous ProjectNext Project Explore Other Projects All Posts Grocery & Retail PerfectAge Bestco
Mr. Ma
Mr. Ma Restaurant Type of Work Brand Identity / Visual System / Brand Storytelling / Mascot Design Client Mr. Ma Year 2026 Mr. Ma is a grilled fish and BBQ concept built around real fire, bold flavour, and the energy of gathering around the table. CGICA developed a vibrant new brand identity that transforms the traditional grilled fish experience into something younger, more social, and instantly recognizable. At the heart of the system is the Mr. Ma character, a confident, playful host carrying grilled fish and skewers, supported by bold typography, expressive graphics, and a high-impact orange, black, and off-white palette that runs from logo and mascot to packaging, signage, and digital communication. To bring grilled fish and BBQ into a younger, more social dining experience built on real fire. A jianghu-inspired grilled fish brand made for big fish, big feasts, and good times. Real Fire. Real Flavour. Every meal a gathering. The playful Mr. Ma mascot paired with bold typography and a high-impact palette. Fishbelly White, Fire Orange, and Jianghu Black set the brand’s high-contrast colour system. Grilled fish, skewers, flames, and expressive graphics create an energetic visual world that feels young, confident, and instantly recognizable. Previous ProjectNext Project Explore Other Projects All Posts Restaurant Pho 90 Hao’s Bistro Magic Noodle – Rebranding
eziCura
Magic Noodle – Rebranding
Magic Noodle – Rebranding Restaurant Type of Work Brand Identity / Visual System / Brand Storytelling Client Magic Noodle Year 2026 Website www.magicnoodle.ca For 13 years, Magic Noodle has grown from a Lanzhou hand-pulled noodle restaurant serving primarily Chinese customers into a contemporary Chinese Noodle House ready for a broader North American market. To support this evolution, CGICA led a comprehensive rebrand, creating a more distinctive, contemporary, and scalable identity while preserving the craftsmanship and cultural roots behind its freshly hand-pulled noodles. The new identity moves beyond traditional Chinese restaurant aesthetics, translating familiar cultural references into a bold, playful visual language. Built on the brand’s signature green and orange, it brings Chinese noodle culture to life in a way that feels authentic to its roots while relevant and approachable to a wider North American audience. To make Magic Noodle bold and contemporary while preserving the craft behind its hand-pulled noodles. A contemporary Chinese noodle brand bringing craft and flavour into everyday life. Grow the Magic. Everyday meals worth coming back for. A bold visual system built on expressive typography and a vibrant green-and-orange palette. Inspired by Chinese street food culture and the everyday craft of hand-pulling noodles. A confident wordmark, illustrated emblem, and food-inspired graphics carry the system across packaging, menus, storefronts, and digital content. Previous ProjectNext Project Explore Other Projects All Posts Restaurant Pho 90 Hao’s Bistro 烹小鲜 小马哥
Purelux Flooring
Purelux Construction & Reno Type of Work Brand Strategy & Visual Identity Upgrade Client Purelux Flooring Year 2026 Website www.pureluxfloors.com Purelux Flooring is a premium flooring brand that blends natural inspiration with advanced material innovation. As the brand expanded, CGICA led a strategic upgrade to refine its positioning and elevate its visual identity. Rooted in the idea of “modern purity,” the new system balances organic textures with precise, structured typography. Inspired by nature yet engineered for performance, the brand now communicates clarity, trust, and sophistication across all touchpoints—from product catalogues to marketing materials—positioning Purelux as a reliable and design-forward flooring partner. To elevate the brand into a premium, trustworthy identity that reflects both nature and innovation. A modern flooring brand that merges natural aesthetics with engineered performance. Where purity meets sophistication. A refined visual system balancing organic inspiration and structured precision. Inspired by natural landscapes, wood textures, and the concept of purity in modern living. A clean, geometric logotype enhanced with subtle organic elements reflects both engineered precision and natural origin. A muted, nature-driven palette combined with minimal layouts and lifestyle imagery creates a calm, premium, and trustworthy brand environment. Explore Other Projects All Posts 建筑装修建材类 Astra Star Enterprise Window Star Foya