Abstract black-and-white pixel pattern with a small red dot near the left edge.

Tag: 2026

Pho 90

PHỞ 90 branding design, Vietnamese restaurant identity, old Saigon visual system

Pho 90 Restaurant Type of Work Brand Identity / Visual System / Brand Storytelling Client PHỞ 90 Year 2026 Pho90 is a Vietnamese restaurant rooted in authentic flavours, cultural heritage, and the spirit of old Saigon. CGICA reimagined the brand as a culinary time capsule, transforming the nostalgia, energy, and visual culture of old Saigon into a distinctive contemporary identity. The refreshed system preserves Pho 90’s iconic swan while introducing vintage-inspired typography, archival imagery, postage stamps, and a rich green and cream palette that carries Vietnamese heritage across signage, menus, uniforms, and every other touchpoint. To turn Pho 90 into a culinary time capsule that carries Vietnamese heritage into a contemporary brand. A Vietnamese restaurant where old Saigon meets modern Toronto in one bowl. A Timeless Taste of Vietnam. The iconic swan preserved and paired with bold vintage typography drawn from old Saigon. Archival photography, postage stamps, halftone textures, and botanical illustrations build a layered system. Nostalgic cultural references make the identity feel historic without feeling dated, bringing Vietnamese heritage into a contemporary brand world. Previous Project Explore Other Projects All Posts Restaurant Hao’s Bistro Mr. Ma Magic Noodle – Rebranding

Food Basket

Food Basket branding design, wholesale market identity, grocery retail visual system

Food Basket Grocery & Retail Type of Work Brand Identity / Visual System / Brand Storytelling / Brand Strategy Client Food Basket Year 2026 Food Basket is a modern wholesale market built around everyday value, convenience, and a more accessible way to shop. Bringing groceries, fresh food, and everyday essentials together under one roof, the brand reimagines wholesale shopping as a simpler, friendlier experience for everyone. CGICA developed the brand identity and visual system, translating that straightforward approach to value into a bold retail language built on the familiar shopping basket, distinctive typography, and a warm palette of yellow, black, and off-white. To turn everyday wholesale shopping into a simpler, clearer, and more rewarding experience. A modern wholesale market where everyday low prices meet one-stop convenience. Make Savings Clear. Make Life Happier. One trip is all you need. The shopping basket turned into the brand’s most recognizable visual signature. Custom geometric typography paired with a bold palette of warm yellow, black, and off-white. Oversized price graphics, hand-drawn circles, highlighter accents, and vibrant food photography keep one idea visible: great food and clear savings in one basket. Previous ProjectNext Project Explore Other Projects All Posts Grocery & Retail PerfectAge Bestco