81 Kitchen
81 Kitchen Restaurant Type of Work Brand Strategy & Visual Identity Upgrade Client 81 Kitchen Year 2025 Website www.81kitchen.com 81 Kitchen is a food brand that brings the standards of corporate catering into everyday dining, offering freshly made bowls, wraps, and sandwiches designed for convenience without compromise. CGICA led a brand upgrade to translate this positioning into a clear and approachable identity. Inspired by freshness, balance, and daily nourishment, the new visual system blends warm, natural colours with structured typography and modular layouts. The result is a brand that feels both reliable and inviting—bridging the gap between healthy eating and accessible, everyday consumption. To reposition the brand as a scalable, everyday-ready food system rooted in freshness and quality. A modern food brand delivering fresh, wholesome meals designed for flexible, everyday lifestyles. Fresh, honest food—made for your day, your way. A balanced visual system that reflects freshness, structure, and everyday accessibility. Inspired by natural ingredients, daily routines, and the simplicity of honest food. A framed logotype with refined serif typography evokes a sense of structure, reliability, and crafted quality. A warm, nature-inspired palette combined with patterned graphics and modular layouts ensures consistency across packaging, menus, and in-store applications. Explore Other Projects All Posts Restaurant Rebel Greek Yukimi Mr. Spring & Mrs. Fresh
Claymoo
Claymoo E-Commerce Type of Work Brand Strategy, Visual Identity & Packaging System Client Claymoo Year 2025 Website www.claymoo.com Claymoo is a playful DTC brand offering easy-to-make clay kits designed for creativity, relaxation, and everyday joy. As the brand evolved, CGICA led a comprehensive upgrade to refine its identity and build a scalable visual system. Inspired by the tactile nature of clay, the new design language embraces organic shapes, vibrant colours, and expressive typography. From packaging to digital touchpoints, the brand now delivers a cohesive and joyful experience—transforming simple crafting into an accessible, shareable lifestyle. To build a joyful and scalable brand system that transforms crafting into an everyday lifestyle experience. A playful creative brand that makes crafting easy, accessible, and enjoyable for everyone. Play with clay. A fluid visual system that mirrors the softness, flexibility, and spontaneity of clay. Inspired by the tactile nature of clay—soft, organic, colourful, and endlessly shapeable. A soft, blob-shaped mark paired with playful typography reflects the tactile and imperfect beauty of clay. A vibrant palette combined with organic shapes and modular packaging creates a cohesive and highly recognizable system across products and digital platforms. Explore Other Projects All Posts E-Commerce Hex Pens Brewin Teaware – Website Brewin Teaware
Rebel Greek
Rebel Greek Restaurant Type of Work Brand Strategy & Visual Identity Upgrade Client Rebel Greek Year 2025 Website www.rebelgreek.com Rebel Greek is a modern Mediterranean restaurant that redefines Greek cuisine by balancing tradition with a bold, contemporary attitude. CGICA led a brand upgrade that captures this duality—honouring authentic recipes while embracing a rebellious spirit. Inspired by Greek heritage and expressive typography, the new visual system introduces a striking contrast between clean Mediterranean aesthetics and disruptive graphic compositions. From messaging to layout, the brand now speaks with confidence and energy, creating a distinctive dining identity that stands out in a competitive fast-casual market. To evolve the brand into a bold and distinctive identity that reflects both heritage and rebellion. A modern Greek food brand that blends authentic tradition with a rebellious, contemporary attitude. Respect the roots. Break the rules. A typographic-driven identity that visually expresses rebellion through contrast, rhythm, and bold statements. Inspired by Greek culinary heritage and the spirit of rebellion embedded in youth culture. The identity focuses on expressive typography and layered compositions, transforming words into bold visual statements. A high-contrast colour palette, bold messaging, and modular layouts extend across menus, packaging, and in-store graphics, creating an energetic and immersive brand environment. Explore Other Projects All Posts Restaurant Yukimi Mr. Spring & Mrs. Fresh Banh Mi World
Hex Pens
Hex Pens E-Commerce Type of Work Brand Refresh Client Hex Pens Year 2025 Website www.hexpens.com HEX PEN is a premium pen brand committed to elevating writing into a meaningful, everyday ritual. With a minimalist design philosophy and meticulous engineering, HEX has cultivated a devoted following among thinkers, creators, and professionals. CGICA partnered with HEX to elevate its brand presence through a visual identity refresh and a new e-commerce website tailored to premium user experience. Our goal was to deepen the emotional connection between the product and the user—crafting a digital brand experience that feels as refined, precise, and intentional as the pen itself. Tools for thinkers. Designed for clarity, built for meaning. Writing is more than expression—it’s intention, reflection, and clarity. HEX transforms pens into purposeful objects that support deep thinking. Explore Other Projects All Posts 电商类 Brewin Teaware – Website Brewin Teaware HN Jewelry
Yukimi
Yukimi Restaurant Type of Work Branding Design Client Yukimi Year 2025 Website N/A Yukimi 悠の米 is a Japanese comfort food brand rooted in community life. Inspired by a nostalgic neighbourly kitchen tucked into Tokyo’s backstreets, Yukimi brings simple joy and warmth to everyday dining. Its name, meaning “snow viewing” and “grains of rice,” blends poetry and home-style cooking. CGICA created the full brand name, logo, and concept story for Yukimi—from the soft, handwritten logotype to the brand’s positioning as “Your Neighbourhood Japanese Dining Table.” The brand radiates familiarity, tranquillity, and homemade honesty. Your neighbourhood Japanese dining table. A second home in the community, where comfort food brings people closer. Simple ingredients, sharing uncommon warmth. Turning bento from a quick bite into a quiet, enduring presence. The logo features a handwritten-style “Yukimi” with rounded Japanese characters, evoking softness and warmth. Paired with subtle natural textures and a soft pastel palette, the design reflects the quiet joy of home-style cooking. Explore Other Projects All Posts 餐饮类 Mr. Spring & Mr… Banh Mi World Aroma Food Hall
PiFi Smart Pet Feeder – Website Redesign
PiFi Smart Pet Feeder – Website Redesign Pets Type of Work Website Redesign & Digital Experience Design Client PiFi Year 2025 Website www.mypifi.com/ PiFi is a pet wellness platform brand specializing in AI-powered smart feeders. Through this website redesign, CGICA translated PiFi’s positioning as a “Personalized Wellness Companion” into an immersive digital experience. Centered on the emotional truth that “every pet deserves to be remembered by name,” we created a warm, intimate, and humanistic online presence—where technology becomes an extension of love, ensuring pets like Max, Luna, and Marley receive personalized care even when life gets busy. To merge PiFi’s AI-driven technology with its emotionally-driven brand narrative, creating a website that balances precision with warmth. A personalized wellness companion that uses technology to remember the details of love. To transform pets from generic beings into uniquely known individuals, called by name, understood by habit, cared for personally. Built on the concept “Generic becomes Personal,” the design uses soft visuals, narrative-driven content structure, and intimate interactions to create an emotional resonance of being truly seen. Inspired by the tender moments pet owners hold in their hearts: Max sneaking treats, Luna being picky, Marley eating too fast when excited. We believe technology should not be cold data, but a warm companion that remembers these little details. The design language blends muted neutrals, soft gradients, and film-like textures to evoke a nostalgic warmth. Serif typography paired with humanist layouts adds narrative depth and intimacy to product storytelling. Balancing modern and classic aesthetics, the editorial visual style and cozy browsing rhythm communicate the brand message: “Love is personal.” Guided by emotional storytelling, the UX uses layered content reveals, dynamic scene narratives, and personalized micro-interactions to transition users from “understanding features” to “feeling the care.” Each module tells a story about love and memory, naturally building emotional connection throughout the journey. Previous ProjectNext Project Explore Other Projects All Posts Fashion 专业服务类 供应链类 健康医疗类 协会社团类 国际企业 地产类 娱乐类 宠物类 家居装饰类 广告传媒类 建筑装修建材类 摄影类 教育 文化艺术类 文章 时尚类 未分类 本地企业类 汽车类 法律服务类 活动类 生活服务类 电商类 电子产品类 留学移民类 网络科技类 美容护理类 能源类 运动健身类 金融投资类 零售商超类 食品饮品类 餐饮类 PiFi Smart Pet Feede… Brewin Teaware ̵… % Arabica Coffee …
Mr. Spring & Mrs. Fresh
Mr. Spring & Mrs. Fresh Restaurant Rebrand Spring N Fresh Rolls into a warm, approachable family-style Vietnamese restaurant with a new name, identity, and storytelling direction that can scale into the U.S. market. Type of Work Branding Design Client Mr. Spring & Mrs. Fresh Year 2025 Website N/A Mr. Spring & Mrs. Fresh is a family-owned Vietnamese restaurant originally rooted in Toronto, now expanding to Davie, Florida. The new brand identity captures its heartfelt values—serving fresh, handcrafted dishes while treating every guest like family. CGICA created a full rebranding strategy, renaming the restaurant and positioning it as a go-to destination for authentic, comforting Southeast Asian cuisine in local communities. We are a family-owned Vietnamese restaurant offering freshly handcrafted meals, served with warmth, hospitality, and a sense of home. “We Are Family.” Mr. Spring & Mrs. Fresh is built on family values—from the recipes to the hospitality, we treat every guest as one of our own. Mr. Spring: “Gather ‘round, it’s family time!” Mrs. Fresh: “Every dish I make carries a piece of home.” Explore Other Projects All Posts Restaurant Banh Mi World Aroma Food Hall Nihao Dumplings
Banh Mi World
Banh Mi World Restaurant Type of Work Branding Design Client Banh Mi World Year 2025 Website www.banhmiworld.ca Banh Mi World is a bold fusion concept redefining Vietnamese fast-casual dining in Canada. Rooted in the spirit of Southeast Asia and inspired by global culinary trends, the brand blends crispy baguettes, punchy sauces, and Vietnamese coffee into a fresh, satisfying experience for everyone—students, families, and working professionals alike. CGICA led the full branding journey, covering strategy, naming, storytelling, visual identity, copywriting, and spatial experience. The result: a dynamic brand that balances culture, fun, and function in every bite. World Flavours in Our Banh Mi, Big Satisfaction in Your Hand. Vietnam’s global sandwich meets a world of taste—convenient, fresh, and full of flavour. Inspired by the vibrant street culture of Saigon, the identity system features retro signage typography, bold red-yellow colour schemes, and food-inspired graphic layouts—turning every visual into a flavour statement. Previous ProjectNext Project Explore Other Projects All Posts Restaurant Mr. Spring & Mrs. Fresh Aroma Food Hall Nihao Dumplings
Brewin Teaware – Website
Brewin Teaware – Website E-Commerce Type of Work UX/UI & Shopify Development Client Brewin Teaware Year 2025 Website brewinteaware.com Brewin Teaware is a modern Eastern tea‑tools brand in Markham, selling handcrafted teapots, cups, infusers, and brewing accessories via a Shopify-powered online store. The goal was to build a refined yet warm e‑commerce experience that showcases craftsmanship, educates buyers, and supports seamless browsing, filtering, and checkout. Elegant Marketplace Interface: Adopted clean layouts, minimal palettes, and artisan product imagery to reflect premium craftsmanship. Shopify Product System: Customized category filters (pots, cups, infusers, sets) plus “featured collections” for gifting & newcomers optimize discovery. Mobile‑First Experience: Fast-loading product pages, sticky add‑to‑cart buttons, and smooth image swiping for easy mobile purchases. Enhanced Product Education: Each item page features “how to use” tips and brewing advice to reduce purchase hesitation and reinforce brand authority. Since launch, Brewin’s Shopify store shows strong user engagement: 50% higher time-on-product-pages, improved add-to-cart rates, and a growing repeat-purchase trend. Instagram integration also surfaced a steady flow of user-generated content from the Markham boutique . Previous ProjectNext Project Explore Other Projects All Posts Advertising & Media Art & Culture Articles Articles-cn Auto Mobile Beauty & Spa Construction & Reno Corporate E-Commerce Education Electronic Products Energy Entertainment Event & Show Fashion Financial & Investment Food & Beverage Global Enterprises Grocery & Retail Health & Medication Home & Deco Immigration & Student Service Legal Services Living Service Organization Pets Photo/Video Professional Real Estate Restaurant Sports & Fitness Supply Chain Uncategorized Web & Technology Nan Xiang Express – Website Design % Arabica Coffee – Website Water Taverna & Ristorante – Website
Brewin Teaware
Brewin Teaware E-Commerce Create a premium brand identity that conveys the elegance and cultural depth of Brewin Teaware, while appealing to modern audiences seeking authenticity and artistry in their tea experiences. Type of Work Branding Design Client Brewin Teaware 不言器 Year 2025 Website www.brewinteaware.com Brewin Teaware 不言器 is a premium teaware brand rooted in the profound philosophy of Eastern tea culture. Combining exquisite craftsmanship with modern aesthetics, Brewin Teaware creates elegant and serene tea experiences that harmonize tradition and contemporary living. With a focus on integrating the essence of tea ceremonies into daily life, the brand aspires to bring tranquility and artistry to every tea moment. From its iconic handcrafted collections, such as the high-end “逐云涧” blue-and-white porcelain series, to its commitment to timeless design, Brewin Teaware celebrates the spiritual connection between teaware and tea philosophy. Brewin Teaware offers handcrafted teaware that embodies the harmony of tradition and modernity, bringing the art of tea to life. “器以载道，茶以述心” – Through refined craftsmanship, Brewin Teaware transforms teaware into a timeless medium for expressing tea philosophy and inner tranquility. “Crafting Beauty, Elevating Tea” – Merging ancient craftsmanship with modern aesthetics to create teaware that is both functional art and a reflection of serene living. Previous ProjectNext Project Explore Other Projects All Posts E-Commerce HN Jewelry Luminous Wish MOD Lighting