43°N BBQ Bar
43°N BBQ Bar Restaurant Develop a brand identity that reflects 43°N BBQ Bar’s commitment to authentic Northeastern Chinese BBQ. Emphasize the cultural and geographical connection between Toronto and Jilin, and highlight the restaurant’s traditional flavors and cooking methods. Type of Work Branding Design Client 43°N BBQ Bar Year 2018 Website www.43nbbq.ca 43°N BBQ Bar is a one-of-a-kind BBQ restaurant located in Toronto, offering a true Northeastern Chinese barbecue experience. Inspired by the 43°N latitude shared by Toronto and Jilin, the brand celebrates the culinary heritage and cultural identity of China’s Northeast. With traditional techniques, bold spices, and nostalgic flavours, 43°N BBQ Bar brings authentic Chinese grilling culture to a diverse Toronto audience, connecting expats with home and introducing locals to something new. 43°N BBQ Bar offers an authentic Northeastern Chinese BBQ experience in Toronto, celebrating the traditional flavors and techniques of Jilin, located on the same 43°N latitude. Bring the authentic taste and cultural heritage of Northeastern Chinese BBQ to Toronto, creating a nostalgic and flavorful dining experience. Design a rich and culturally resonant visual identity that captures the essence of Northeastern Chinese BBQ. Use elements that reflect the 43°N latitude connection, traditional cooking techniques, and the warm, communal nature of BBQ dining. The identity should appeal to both Chinese expatriates and local BBQ lovers looking for a unique and authentic culinary experience. Previous ProjectNext Project Explore Other Projects All Posts Restaurant Hot Lover ShinYi Handmade Dumplings Sweet Palette
Gyubee 牛兵卫
Gyubee 牛兵卫 Restaurant Unify and elevate Gyubee’s visual system to support brand growth and enhance guest experience. Type of Work Branding Design Client Gyubee 牛兵卫 Year 2018 Website www.gyubeejapanesegrill.com Gyubee is a beloved Japanese BBQ all-you-can-eat brand across Canada. To support its continued expansion and enhance customer recognition, CGICA was commissioned to refine its brand identity and marketing visuals. Drawing inspiration from the yakiniku grill texture, Japanese design sensibility, and the lively dining experience, the new identity system combines clean typography, grid-based iconography, and warm imagery to capture the essence of “grilling together.” From menus and posters to in-store displays and digital screens, the refreshed visuals bring clarity, appetite appeal, and consistency to every customer touchpoint. A contemporary Japanese BBQ brand that celebrates grilled dining through energetic visuals and shared experience. Grilling brings people together — Gyubee is where taste meets togetherness. From grid to grill — a graphic identity inspired by the yakiniku grate, symbolizing connection and heat. The essence of yakiniku: warmth, gathering, and the irresistible aroma of food on fire. A geometric symbol reflecting a grill mark, paired with bold sans-serif English and traditional Chinese calligraphy for balance. Rich food photography, structured menu layouts, and energetic group imagery convey Gyubee’s lively and immersive dining environment. Previous ProjectNext Project Explore Other Projects All Posts Restaurant Pearl Chinese Cuisine Jack Lu – Interior Design Fushi Co – Interior Designer
Y Liu Law Firm 焱律師事務所
Y Liu Law Firm 焱律師事務所 Legal Services Develop a brand identity that reflects Y Liu Law Firm’s dedication to serving the Chinese community with rationality and illumination. Emphasize the unique personality and qualities of Lawyer Liu Yan and the firm’s professional yet elegant atmosphere. Type of Work Branding Design Client Y Liu Law Firm 焱律师事务所 Year 2018 Website www.yliulaw.com Founded by Lawyer Liu Yan, Y Liu Law Firm 焱律师事务所 is dedicated to “Rationalizing the thoughts of the Chinese and illuminating the light of the Chinese.” Over the past three years, the firm’s original corporate image has faced limitations in terms of uniqueness, consistency, and information delivery. This corporate image upgrade aims to enhance the firm’s depth and quality, introducing a coupling of colors and rose gold accents that represent Liu Yan’s personality and the firm’s character. The new branding strikes a balance between professionalism, stability, and a touch of feminine elegance. Y Liu Law Firm 焱律师事务所 offers professional and dedicated legal services with a unique blend of rationality and illumination, represented through a sophisticated and elegant brand identity. Illuminate the path for the Chinese community with professional legal services, balancing rational thought and elegant presentation. Design a sophisticated and elegant visual identity that captures the essence of Y Liu Law Firm. Use coupling colors and rose gold accents to reflect the firm’s professionalism and the founder’s distinctive personality, ensuring the brand stands out in the legal services industry. Previous ProjectNext Project Explore Other Projects No Posts Found!
Takumi BBQ
Takumi BBQ Food & Beverage Develop a brand identity that reflects Takumi BBQ’s commitment to providing a fun, high-quality dining experience. Emphasize the interactive and diverse nature of the restaurant’s offerings, appealing to both families and food enthusiasts. Type of Work Branding Design Client Takumi BBQ Year 2018 Website takumibbq.ca Takumi BBQ is a Japanese “All You Can Eat” (AYCE) restaurant located in Mississauga, offering an array of Japanese BBQ, sushi, and appetizers. Known for its grill-your-own dining experience, Takumi BBQ brings a fun and interactive element to traditional Japanese cuisine. The restaurant aims to provide a high-quality dining experience with a wide selection of dishes, ensuring each visit is memorable for customers. Takumi BBQ offers a unique and interactive dining experience with a wide selection of high-quality Japanese BBQ, sushi, and appetizers, perfect for families and food lovers in Mississauga. Create a dynamic and engaging dining experience that brings people together through the joy of Japanese BBQ and diverse culinary offerings. Design a vibrant and inviting visual identity that captures the essence of Takumi BBQ’s interactive dining experience. Use elements that highlight the restaurant’s wide selection of dishes and the fun of grilling your own food. The identity should appeal to customers seeking a memorable and enjoyable meal. Previous ProjectNext Project Explore Other Projects All Posts Food & Beverage Cocky Spicy Fried Chicken Dan Café Kobi Korean Street Food
KAKA Japanese – All You Can Eat
KAKA Japanese – All You Can Eat Food & Beverage The objective is to develop a brand identity that reflects KAKA’s commitment to diversity, fresh ingredients, and innovative fusion cuisine. Emphasize the high quality and unique offerings of the restaurant, catering to a diverse and sophisticated urban clientele. Type of Work Branding Design Client KAKA Japanese – All You Can Eat Year 2018 Website kakaallyoucaneat.ca KAKA is a well-known Japanese sushi restaurant in Toronto, recognized for its “All You Can Eat” menu. The recent brand upgrade primarily focuses on the downtown Toronto location, taking into account the diverse population and regional characteristics. The core of the brand upgrade revolves around highlighting diversity, fresh ingredients, innovative fusion dishes, and the pursuit of high quality. A dynamic and flexible logo design has been adopted, allowing for greater expression and adaptability as the brand continues to grow. KAKA offers a premier Japanese “All You Can Eat” dining experience in downtown Toronto, emphasizing fresh ingredients, diverse fusion dishes, and high-quality standards. Enhance the dining experience by showcasing the diversity and quality of KAKA’s offerings, positioning the restaurant as a top destination for Japanese cuisine in Toronto. Design a versatile and vibrant visual identity that highlights KAKA’s innovative and high-quality approach to Japanese cuisine. The dynamic logo and bright colors convey freshness and creativity, appealing to a broad audience. Previous ProjectNext Project Explore Other Projects All Posts Food & Beverage Cocky Spicy Fried Chicken Dan Café Kobi Korean Street Food
Yang Teashop 泱茶
Yang Teashop 泱茶 Food & Beverage Develop a brand identity that reflects Yang Teashop’s mission to broaden the frontier of tea. Emphasize the qualities of vastness and inclusiveness, while showcasing the brand’s commitment to innovation and exploration in the world of tea. Type of Work Branding Design Client Yang Teashop 泱茶 Year 2018 Website www.yangteashop.com Yang Teashop, known as 泱茶 in Chinese, embodies the qualities of vastness and inclusiveness, as the name “泱” suggests. The brand is dedicated to constantly expanding the boundaries of tea, aligning with the big idea: “Broaden the frontier.” This concept not only summarizes the brand’s core mission but also aligns with Yang Teashop’s vision for future development. “茶之善者，若水泱泱” emphasizes the virtue of tea, likening it to the vastness and depth of water, encouraging a bold step out of the comfort zone to explore new frontiers. https://www.youtube.com/watch?v=_GNK2U15nk4 Yang Teashop 泱茶 aims to redefine the tea experience by constantly expanding its boundaries, offering a diverse and inclusive selection of high-quality teas that cater to a broad audience. Broaden the frontier of tea by embracing innovation, inclusiveness, and exploration, providing a dynamic and expansive tea experience. Design a versatile and inclusive visual identity that reflects the vast and innovative spirit of Yang Teashop. Incorporate elements that highlight the brand’s commitment to quality, diversity, and continuous exploration in the world of tea. Previous ProjectNext Project Explore Other Projects All Posts Food & Beverage Cocky Spicy Fried Chicken Dan Café Kobi Korean Street Food
Yang’s Braised Chicken Rice 楊銘宇黃燜雞
Yang’s Braised Chicken Rice 楊銘宇黃燜雞 Food & Beverage Develop a brand identity that reflects Yang’s Braised Chicken Rice’s commitment to authenticity and flavor for Chinese customers, and uniqueness and convenience for Western customers. Standardize and enhance the visual identity for consistency across all touchpoints. Type of Work Brand Identity Client Yang’s Braised Chicken Rice 楊銘宇黃燜雞 Year 2018 Website yangschicken.ca Yang’s Braised Chicken Rice, a fast-casual dining brand with over 6,000 locations in China, has created a legendary dish known as “A Legend of a Chicken.” Upon entering the North American market, we undertook a deep dive into the brand’s essence and strategic planning. For Chinese customers, we emphasize authenticity and flavor, encapsulated in the slogan “只有地道，才有味道” (“Only Authentic, Only Flavorful”). For Western customers, defining the product’s uniqueness was crucial, leading to the slogan “One Pot Wonder.” Given the incomplete and inconsistent brand assets provided by the parent company, we developed a series of auxiliary elements and standardized the use of English fonts and guidelines. Yang’s Braised Chicken Rice offers an authentic and flavorful dining experience rooted in Chinese culinary traditions, with a unique “One Pot Wonder” concept for the Western market. Celebrate the rich heritage and unique cooking method of Yang’s Braised Chicken Rice, presenting it as an authentic and flavorful culinary experience for Chinese customers and a unique and convenient dish for Western customers. Design a cohesive and engaging visual identity that bridges the brand’s rich Chinese heritage with its modern appeal in the Western market. Incorporate elements that highlight the authenticity and uniqueness of the dish, appealing to both Chinese and Western customers. Previous ProjectNext Project Explore Other Projects All Posts Food & Beverage Cocky Spicy Fried Chicken Dan Café Kobi Korean Street Food
Newt
Newt Financial & Investment, Web & Technology Develop a brand identity that captures the essence of Newt as an innovative blockchain-based financial product. Emphasize the brand’s unique position at the intersection of technology and finance, using the newt’s imagery and the concept of blockchain decentralization. Type of Work Branding Design Client Newt Year 2018 Website www.newt.io Newt is an internet finance product centered around blockchain technology. The brand name “Newt” reflects “New Technology” and also refers to a type of amphibian found in Central America, symbolizing the intersection of the internet and finance industries. In the logo design, the two paws of the newt are used as the visual motif, combined with the concept of blockchain decentralization, represented by connected nodes. The blue-green gradient is inspired by the colors of the newt, while also embodying the technological feel of the internet. Newt offers cutting-edge internet finance solutions based on blockchain technology, combining the dynamic attributes of new technology with the robust security of decentralized networks. Symbolize the fusion of new technology and financial innovation through a distinctive and visually appealing brand identity. Design a visually striking and meaningful logo that incorporates the newt’s paws as a central motif, reflecting both the brand name and the concept of decentralization. Use a blue-green gradient to represent both the natural colors of the newt and the futuristic aspect of internet technology. The identity should appeal to tech-savvy and finance-oriented audiences looking for innovative blockchain solutions. Previous ProjectNext Project Explore Other Projects All Posts Financial & Investment Hyron
Dominium 昊宇物業
Dominium 昊宇物業 Real Estate Develop a brand identity that reflects Dominium’s commitment to long-term property management and the protection of real estate assets. Emphasize the company’s role as a steadfast guardian providing safety, reliability, and high-quality service. Type of Work Branding Design Client Dominium Property Management 昊宇物业 Year 2024 Website www.dominiumproperty.com Dominium 昊宇物业 is a property management company known as the “Guardians of Real Estate.” Property management is a field that requires long-term dedication and commitment, much like guardians protecting a castle. Dominium provides property owners with safety, peace of mind, and quality. The design of European castles combined with the shape of a shield embodies the company’s role in protection and solidity. The use of black, red, and gold colors emphasizes the brand’s professionalism and quality. Dominium Property Management 昊宇物业 offers reliable and high-quality property management services, acting as the dedicated guardians of real estate assets, ensuring safety and peace of mind for property owners. Position Dominium as the steadfast guardians of real estate, providing unparalleled safety, reliability, and quality in property management. Design a strong and professional visual identity that incorporates elements of European castles and shields to symbolize protection and solidity. Use a color palette of black, red, and gold to convey professionalism and high quality. Previous ProjectNext Project Explore Other Projects All Posts Real Estate Barina Reality Mr. Key Jessica Yin Broker
Shinta
Shinta Restaurant Develop a brand identity that emphasizes SHINTA’s expertise in high-quality Wagyu beef and its commitment to craftsmanship. Highlight the unique qualities of Japanese BBQ and educate consumers on the superior quality of the meat. Type of Work Branding Design Client SHINTA Japanese BBQ 真太 Year 2018 Website shintabbq.ca SHINTA Japanese BBQ 真太 positions itself as a beef expert, distinguishing itself in a market where Korean BBQ has been predominant. Japanese BBQ not only retains the familiar user experience but also elevates the focus on the quality and taste of the meat itself. In creating the SHINTA brand, we emphasize the connection between the brand’s identity and the high quality of its beef. The brand is set as an expert and artisan deeply knowledgeable about Wagyu beef. Through high-quality photography and educational content about Wagyu, consumers gain a deep understanding of the beef’s quality and the brand’s commitment to craftsmanship. Establish SHINTA as the go-to expert for high-quality Wagyu beef, offering a premium and educational Japanese BBQ experience. Design a sophisticated and expert visual identity that reflects SHINTA’s deep knowledge and passion for Wagyu beef. Use high-quality images of Wagyu beef and educational content to communicate the brand’s commitment to quality and craftsmanship. The identity should appeal to discerning diners seeking an authentic and superior Japanese BBQ experience. Previous ProjectNext Project Explore Other Projects All Posts Restaurant Moolan Noodles 68°C Stone & Grill OX Club