Yu Seafood – UI/UX Design
Yu Seafood – UI/UX Design Restaurant To create an intuitive and elegant digital ordering experience aligned with Yu Seafood’s luxury brand image. Type of Work UI/UX Design Client Yu Seafood Year 2020 Website www.yuseafood.com Yu Seafood’s iPad menu is more than a digital ordering system — it’s an elevated brand touchpoint that reflects the restaurant’s premium dining experience. Designed with a focus on clarity, luxury, and ease of use, this UI/UX solution harmonizes aesthetics with functionality. From interactive dish browsing to a streamlined ordering flow, the interface enhances guest experience while embodying the elegance of modern Chinese cuisine. Elegant gold-accented UI with deep navy backdrop to echo the brand’s luxurious dining atmosphere. Multi-step ordering logic simplified for ease of use by all age groups, with swipe-based navigation. Full-screen food visuals and modular layouts highlight premium ingredients and chef specialties. Previous ProjectNext Project Explore Other Projects All Posts Advertising & Media Art & Culture Articles Articles-cn Auto Mobile Beauty & Spa Construction & Reno Corporate E-Commerce Education Electronic Products Energy Entertainment Event & Show Fashion Financial & Investment Food & Beverage Global Enterprises Grocery & Retail Health & Medication Home & Deco Immigration & Student Service Legal Services Living Service Organization Pets Photo/Video Professional Real Estate Restaurant Sports & Fitness Supply Chain Uncategorized Web & Technology E-Pass – UI/UX Design MOD Lighting
Ma Cuisine – Menu Design
Ma Cuisine – Menu Design Food & Beverage To transform the traditional restaurant menu into a collectible editorial experience that educates, inspires, and elevates the perception of Chinese cuisine. Type of Work Menu Design Client Ma Cuisine Year 2019 Website N/A CGICA partnered with Ma Cuisine to create a groundbreaking menu-magazine hybrid that redefines the restaurant experience through storytelling, cultural education, and visual narrative. More than just a list of dishes, this publication-style menu celebrates the elegance and complexity of Chinese cuisine — blending over 200 handcrafted menu items with in-depth cultural annotations, medicinal herb insights, chef features, and recipe legends. Presented as Issue 01 of an ongoing series, this project offers a memorable, collectible menu format for both casual diners and food culture connoisseurs. Signature dishes like Peking Duck, Herbal Stews, and Dim Sum are not merely featured — they’re narrated. We built full spreads that contextualize flavour with origin stories, cooking techniques, and symbolism, encouraging emotional connection and deeper appreciation. We structured the content flow like a magazine: opening highlights, thematic chapters, annotated imagery, chef’s picks, and educational callouts (“What’s in Your Soup?”, “Behind the Duck”, “Made with Heart”) — making browsing feel like discovery. We adopted a familiar Western editorial format but filled it with Chinese culinary history, ingredients, regional origin stories, and traditional health wisdom — bridging cultural knowledge gaps while retaining authenticity. Previous ProjectNext Project Explore Other Projects All Posts Advertising & Media Art & Culture Articles Articles-cn Auto Mobile Beauty & Spa Construction & Reno Corporate E-Commerce Education Electronic Products Energy Entertainment Event & Show Fashion Financial & Investment Food & Beverage Global Enterprises Grocery & Retail Health & Medication Home & Deco Immigration & Student Service Legal Services Living Service Organization Pets Photo/Video Professional Real Estate Restaurant Sports & Fitness Supply Chain Uncategorized Web & Technology The Captain’s Boil – Menu Design QJD Peking Duck – Menu Design
Ma Chinese Cuisine 醉清風
Ma Chinese Cuisine 醉清風 Food & Beverage Create a brand identity that reflects the authentic and traditional essence of Ma Chinese Cuisine while integrating elements that highlight its cultural significance and historic setting. Type of Work Branding Design Client Ma Chinese Cuisine 醉清風 Year 2017 Website www.machinesecuisine.com Ma Chinese Cuisine 醉清風 is a Chinese restaurant located in St. Catharines that has chosen to preserve the authentic flavors of traditional Chinese cuisine rather than localizing its dishes. Set within a century-old historic building, the restaurant offers a genuine culinary experience to local patrons. The brand and visual design emphasize a strong Chinese cultural aesthetic, using the restaurant as a window to promote both its cuisine and Chinese culture. The menu, designed like a magazine and frequently updated, adds to the unique dining experience, reinforcing the idea that the best flavors come from traditional home cooking. Ma Chinese Cuisine 醉清風 offers authentic Chinese culinary experiences in a historic setting, preserving traditional flavors and promoting Chinese culture through its distinctive branding and design. Preserve and promote authentic Chinese culinary traditions and culture through a visually rich and culturally immersive brand identity that resonates with local patrons and honors the historic setting. Design a visually compelling brand identity that combines traditional Chinese elements with the historic ambiance of the restaurant. Use culturally significant symbols, rich colors, and magazine-style menus to create a memorable and engaging dining experience. Previous ProjectNext Project Explore Other Projects All Posts Food & Beverage Cocky Spicy Fried Chicken Dan Café Kobi Korean Street Food
Wind Japanese & Thai
Wind Japanese & Thai Food & Beverage Develop a brand identity that emphasizes the theme of “Wind,” using natural and Zen-inspired aesthetics to rejuvenate the brand and attract a younger audience. Transform the existing brand perception to reflect a refreshing and soothing dining experience. Type of Work Brand Identity Client Wind Japanese & Thai Year 2017 Website www.windstcatharines.com Wind Japanese & Thai, located in the Niagara Falls area with three branches, is undergoing a local brand upgrade. Our goal is to rejuvenate the brand through enhanced design, attracting a younger demographic. After evaluating the existing brand, we decided to fundamentally transform the previous brand perception. The upgrade emphasizes the theme of “Wind,” using natural, vintage, and Zen-inspired color schemes, along with natural and wooden design elements to give the brand a refreshing and soothing feel. The design of a small windmill as the logo adds a sense of motion and can be used as a visual element throughout the branding. Wind Japanese & Thai offers a unique dining experience in the Niagara Falls area, combining Japanese and Thai cuisine in a refreshing, Zen-inspired atmosphere that appeals to a younger, modern audience. Rejuvenate the brand with a natural and Zen-inspired design, emphasizing the theme of “Wind” to create a soothing and dynamic dining environment. Design a cohesive and engaging visual identity that highlights the brand’s theme of “Wind.” Use natural and vintage color schemes, wooden design elements, and a small windmill logo to convey a sense of motion and freshness. Ensure the brand appeals to a younger audience by creating a modern and inviting atmosphere. Previous ProjectNext Project Explore Other Projects All Posts Food & Beverage Cocky Spicy Fried Chicken Dan Café Kobi Korean Street Food
Pablo Cheese Tart
Pablo Cheese Tart Food & Beverage Reimagine Pablo Cheese Tart’s Canadian brand presence by enhancing the retail and packaging experience to reflect its artisanal roots while catering to a modern, local audience. Type of Work Branding Design Client Pablo Cheese Tart Canada Year 2017 Website pablocanada.com Pablo Cheese Tart is a world-renowned brand specializing in authentic Japanese cheese tarts, now delighting customers in Canada. Famous for its perfectly golden crust, creamy filling, and innovative dessert creations, Pablo offers a rich sensory experience that combines artistry and indulgence. With a mission to bring joy through every bite, the brand has become a beloved destination for dessert enthusiasts seeking a taste of Japanese craftsmanship. The Canadian presence of Pablo Cheese Tart extends this legacy, offering fresh, high-quality products in a modern, inviting environment. Pablo Cheese Tart brings the artistry of Japanese cheese tarts to Canada, combining authentic techniques with modern tastes for a delightful dessert experience. “Crafted for Joy” – Every tart is a masterpiece, made with care to deliver happiness in every bite. “Golden Perfection” – Celebrating Pablo’s signature golden tarts as the embodiment of quality, tradition, and indulgence. Previous ProjectNext Project Explore Other Projects All Posts Food & Beverage Cocky Spicy Fried Chicken Dan Café Kobi Korean Street Food
Konjiki – 金色不如歸
Konjiki – 金色不如歸 Restaurant Develop a brand identity that emphasizes Konjiki Ramen’s Michelin recommendation, fresh ingredients, and innovative product development. Enhance the brand’s visual identity by localizing the logo and creating auxiliary graphics that add depth and appeal. Type of Work Branding Design Client Konjiki Ramen – 金色不如归 Year 2017 Website www.konjikiramen.com Konjiki Ramen, known as 金色不如归, is a renowned Japanese ramen brand making its debut in North America. To stand out among numerous competitors, we distilled three main features from the original brand: Michelin recommendation, use of the freshest ingredients, and continuous product innovation. Given the original brand’s incomplete visual identity, we localized the logo and created a series of auxiliary graphics centered around the golden nightingale (不如归) from the logo. This enriched the brand’s visual appeal and provided more engaging touchpoints for customers. Konjiki Ramen – 金色不如归 offers a premier ramen dining experience in North America, celebrated for its Michelin recommendation, fresh ingredients, and innovative culinary techniques. Highlight the prestigious qualities of Konjiki Ramen by emphasizing its Michelin recommendation, commitment to fresh ingredients, and continuous innovation in ramen crafting. Design a sophisticated and engaging visual identity that incorporates the golden nightingale from the logo. Create auxiliary graphics that represent the living environment of the nightingale, enhancing the brand’s storytelling and visual appeal. Previous ProjectNext Project Explore Other Projects All Posts Restaurant MOGO Chicken Pokéble 渔美人 – 海鲜私享 (Seafood Princess)
Yu Seafood
Yu Seafood Restaurant A Distinctive Style, At The Centre Of Style Type of Work Restaurant Client Yu Seafood 漁膳房 @ Yorkdale Year 2021 Website yuseafood.com A Preeminent Destination For Authentic Chinese FoodFrom the project’s inception, we were involved in preparing Yu Seafood’s business plan. After discussions with Yorkdale’s management, we understood their needs and positioned Yu Seafood @ Yorkdale as “A Preeminent Destination For Authentic Chinese Food.” A Distinctive Style, At The Centre Of StyleWe set the theme of our presentation as “A Distinctive Style, At The Centre Of Style.” By showcasing the brand, team, cuisine, operations, and other advantages, we helped Yu Seafood secure this milestone opportunity in Canadian Chinese cuisine, making it the first full-service Chinese restaurant to enter Canada’s most prestigious shopping center. https://www.youtube.com/watch?v=4XwBe-nY84A Discover After achieving this milestone, our first task was to develop a brand strategy for the new Yu Seafood. The initial step was to identify the existing Yu Seafood’s visual elements that could be elevated to the brand’s top level, serving as transferable brand assets for the parent brand. Then, based on brand positioning, we designed visuals and communication strategies for the new brand. We conducted extensive communication and in-depth data analysis, including user profiling, specifically targeting Yorkdale’s consumer base. This led us to the BIG IDEA for Yu Seafood @ Yorkdale’s brand concept: “Reinventing New Chinese Cuisine, Luxurious Yet Meaningful.” https://www.youtube.com/watch?v=p0vJbZx_WeQ Dream With the BIG IDEA in mind, we explored various ways to express luxury, meaningfulness, Chinese cuisine, newness, and reinvention, collaborating closely with the client. The ultimate question was how to combine “fashion, cuisine, and tradition” in a way that sparked excitement. To achieve this, we brainstormed extensively and experimented with technology, visuals, hand-drawn elements, and other methods to convey our vision. https://www.youtube.com/watch?v=uyAedfyRSro Decide “New Chinese Renaissance” Ultimately, we decided to blend Chinese ink wash painting with a modern retro style, using cuisine and lifestyle as the content to interpret the brand. We established this as the Visual Concept for Yu Seafood @ Yorkdale: “New Chinese Renaissance.” This concept represents Yu Seafood’s milestone as the first Chinese restaurant in Yorkdale, while also aiming to introduce Chinese traditions and culture to mainstream consumers in a new, more humanistic way, encouraging wider acceptance. Design/Develop To create anticipation for the unveiling of Yu Seafood’s new brand image at Yorkdale, we designed hoardings to convey the message to consumers. This was the first opportunity to showcase the brand and generate excitement. We partnered with renowned photographer AZ to achieve this, using an innovative photography and visual approach. The process, from selecting locations, models, costumes, and props to final shooting, post-production, printing, and installation, took two months. The resulting hoardings at Yorkdale received widespread acclaim and generated significant anticipation. Next, we designed a complete brand Look & Feel for Yu Seafood, incorporating black to enhance the brand’s sense of quality and luxury. We introduced meticulous brushwork, floral and bird motifs, calligraphy, and traditional seals, presenting them in a concise manner. This approach vividly expressed the “New Chinese Renaissance” concept. However, the sudden outbreak of COVID-19 brought the project to a temporary halt, presenting our team with an even greater challenge: how to collaborate remotely and move the project forward during the pandemic. Challenges often come with opportunities, and the post-pandemic dining experience became the next focus. New topics such as intelligent, contactless ordering and delivery emerged. To adapt to the post-pandemic lifestyle, we abandoned traditional paper menus and opted for iPads,transforming them into new touchpoints with customers. This interactive approach not only facilitated ordering but also provided a multimedia platform to showcase the brand and dishes. During this time, we also planned and created Yu Seafood’s sub-brand, Yu Moment Dessert, offering Chinese desserts alongside the main menu. Previous ProjectNext Project Explore Other Projects All Posts Restaurant MOGO Chicken Pokéble 渔美人 – 海鲜私享 (Seafood Princess)
Taste Hot Pot
Taste Hot Pot Restaurant Develop a brand identity that elevates taste to a philosophical level while highlighting the joyful spirit of hotpot through humour and cultural storytelling. Type of Work Branding Design Client Taste Hotpot 味道火锅 Year 2017 Website N/A Taste Hotpot 味道火锅 is a brand that redefines flavour by elevating the concept of taste (味) to the philosophical realm of “Dao” (道). Inspired by the wisdom of ancient Chinese thinkers, the brand expresses its culinary commitment through a humorous yet earnest tone. By embracing classical cultural references in a lighthearted way, Taste Hotpot transforms each meal into a joyful ritual of taste exploration. The overall design and communication system blend ancient aesthetics with modern wit, creating an immersive and memorable hotpot experience. Taste Hotpot offers a joyful and culturally enriched hotpot experience rooted in ancient Chinese philosophy and a dedication to taste. Elevate “taste” into a way of thinking and living—where every bite is both delicious and meaningful. “Serious About Flavour, Playful in Spirit.” – Use wit, illustration, and ancient wisdom to make the taste unforgettable. Previous ProjectNext Project Explore Other Projects All Posts Restaurant Yu Seafood – UI/UX Design The Captain’s Boil – Menu Design QJD Peking Duck – Menu Design