Hot Lover
Hot Lover Restaurant Develop a brand identity that reflects Hot Lover’s focus on spicy snacks and the joy, connection, and lifestyle they represent. Type of Work Branding Design Client Hot Lover Year 2016 Website www.hotlover.com Hot Lover is a modern snack brand built around the spicy and the social. Specializing in bold and flavourful snacks like spicy skewers and mala bites, Hot Lover targets a new generation of consumers who crave both heat and heart. Our branding strategy went beyond taste—focusing on how spicy snacks help people beat boredom, spark conversations, and express emotions. By fusing the characters for “Joy” (喜) and “Spicy” (辣), we created a playful yet expressive identity. With illustration at the core, the brand system vividly brings to life its lifestyle tone, usage scenarios, and emotional connection with users. Hot Lover delivers a bold, social, and joy-filled snacking experience through its spicy offerings, tailored for expressive, youthful snack lovers. Fusing heat with happiness—Hot Lover is where spice meets joy, and snacks become social sparks. “Spice with Joy” — Use illustration and vibrant identity design to bring emotional storytelling into every bite. Previous ProjectNext Project Explore Other Projects All Posts Restaurant ShinYi Handmade Dumplings Sweet Palette Gyubee 牛兵卫
Kungfu Duck 工夫鸭
Kungfu Duck 工夫鸭 Food & Beverage Revamp the brand identity of Kungfu Duck to reflect its growing popularity and appeal to a younger audience. Maintain the traditional essence while introducing modern, lively elements that resonate with contemporary consumers. Type of Work Branding Design Client Kungfu Duck 工夫鸭 Year 2016 Website www.kungfuduck.com Kungfu Duck’s “Jingwu Duck Neck” is a highly popular Chinese snack in Toronto. However, before partnering with us, its brand image had become outdated and couldn’t keep up with its growing popularity. Through thorough research and consideration, we decided to revitalize the brand while maintaining its traditional essence. Given that “Jingwu” conveys a sense of traditional culture, we chose “Kungfu” as the focal point. Considering the youthful demographic, we designed a lively, cute, and friendly Kungfu Duck cartoon character for the logo and other visual elements. The primary visuals use a red and black color scheme, embodying both Chinese aesthetics and a cool, fashionable vibe. We also created a series of Kungfu Duck characters, each with a unique personality inspired by different kung fu moves, for various packaging designs, making the brand more dynamic, vivid, and storytelling. Kungfu Duck 工夫鸭 offers a modern take on a classic Chinese snack, combining traditional flavors with a vibrant, youthful brand image that appeals to a wide audience. Reimagine Kungfu Duck as a dynamic and engaging brand that bridges traditional Chinese culture with modern design elements, creating a lively and appealing image for younger consumers. Design a playful and attractive visual identity featuring a cute and friendly Kungfu Duck character. Use a red and black color scheme to reflect Chinese culture with a modern twist. Develop a series of Kungfu Duck characters inspired by different kung fu moves to enhance the brand’s storytelling and appeal. Previous ProjectNext Project Explore Other Projects All Posts Food & Beverage Cocky Spicy Fried Chicken Dan Café Kobi Korean Street Food
East Izakaya
East Izakaya Food & Beverage Revamp the brand identity of East Sushi to reflect its new izakaya concept. Create a cohesive visual identity that captures the essence of a traditional Japanese izakaya, appealing to a younger demographic and enhancing the overall dining experience. Type of Work Branding Design Client East Izakaya Year 2016 Website www.astniagarafalls.com East Izakaya is a project revitalizing a long-standing Japanese restaurant that has been in operation for over a decade, previously known as East Sushi. This upgrade involves a significant transformation in dining experience, environment, and dining style, introducing the concept of an izakaya. Our brand design focuses on the Japanese izakaya style, with a logo featuring a brush-drawn sake cup. Auxiliary graphics and typography are also inspired by traditional Japanese izakaya elements. The renovated restaurant appeals more to younger patrons, creating a bar-like atmosphere that generates additional revenue beyond dining. East Izakaya offers a modern izakaya dining experience, blending traditional Japanese elements with a contemporary, bar-like atmosphere, making it a popular spot for young adults. Transform East Sushi into East Izakaya, creating a dynamic and appealing dining and social environment that resonates with the izakaya tradition and attracts a younger audience. Design a visually compelling brand identity that incorporates traditional Japanese izakaya elements. Use brush-drawn graphics and traditional fonts to create an authentic yet modern look. Ensure the environment and dining experience are engaging and enjoyable, fostering a lively social atmosphere. Previous ProjectNext Project Explore Other Projects All Posts Food & Beverage Cocky Spicy Fried Chicken Dan Café Kobi Korean Street Food
M2GO by Mandarin
M2GO by Mandarin Food & Beverage Develop a brand identity for M2GO that links it to the Mandarin parent brand while establishing its unique presence in the fast-food market. Emphasize the fast, convenient nature of the service and the quality associated with the Mandarin brand. Type of Work Brand Identity Client M2GO by Mandarin Year 2016 Website m2gobymandarin.com M2GO is a sub-brand of Mandarin, Toronto’s largest Chinese restaurant group. It represents an extension of the Mandarin parent brand into the fast-food market. After deeply understanding the corporate strategy, we began planning the brand strategy for this sub-brand. After extensive consideration, we finalized the brand name “M2GO,” which is simple and easy to understand. It signifies Mandarin’s fast-food mode and also represents the second version of Mandarin. Additionally, we included “by Mandarin” in the tagline to leverage the parent brand’s recognition and credibility. The brand story of Mandarin serves as the backbone of the entire brand, and we extracted the most recognized symbols from the main brand to form the visual identity system of M2GO. M2GO by Mandarin offers quick, convenient, and high-quality Chinese fast food, extending the trusted Mandarin brand into a new dining format. Leverage the trusted reputation of the Mandarin brand to introduce a fast, convenient, and high-quality Chinese dining experience with M2GO. Design a brand identity that combines Mandarin’s strong recognition with modern elements that signify speed and convenience. Use the tagline “by Mandarin” to reinforce the connection and trustworthiness of the parent brand. Previous ProjectNext Project Explore Other Projects All Posts Food & Beverage Cocky Spicy Fried Chicken Dan Café Kobi Korean Street Food
Alibaba’s Middle Eastern Cuisine
Alibaba’s Middle Eastern Cuisine Food & Beverage Create a brand identity that fuses traditional Middle Eastern aesthetics with a modern, approachable design, ensuring a fresh and inviting dining experience for all. Type of Work Brand Identity & Restaurant Experience Client Alibaba’s Middle Eastern Cuisine Year 2016 Website www.alibabas.ca Alibaba’s Middle Eastern Cuisine is a vibrant and contemporary fast-casual restaurant that brings the rich flavors of Middle Eastern cuisine to a broad audience. The brand merges traditional Middle Eastern design elements with a modern, youthful aesthetic, making authentic dishes more accessible and appealing to today’s diners. Whether it’s a freshly grilled shawarma, a fragrant falafel wrap, or a perfectly spiced mezze platter, Alibaba’s is about celebrating bold flavors in a welcoming and stylish atmosphere. Authentic Middle Eastern flavors with a modern twist—delicious, accessible, and designed for everyone to enjoy. “Middle Eastern Cuisine, Made for All” Bringing the warmth, hospitality, and bold flavors of the Middle East into a fresh, contemporary setting where tradition meets accessibility. “A Taste of Tradition, Styled for Today” By blending intricate Middle Eastern patterns with modern design elements, Alibaba’s creates an inviting, energetic brand that resonates with both traditionalists and adventurous food lovers, making every meal a celebration of culture and flavor. Previous ProjectNext Project Explore Other Projects All Posts Food & Beverage Cocky Spicy Fried Chicken Dan Café Kobi Korean Street Food
Monga Chicken 艋胛雞排
Monga Chicken 艋胛雞排 Restaurant Develop a brand identity that emphasizes Monga Chicken’s authentic Taiwanese flavor while appealing to North American consumers. Highlight the brand’s roots in Taiwan’s street culture and create a casual, bold, and unrestrained brand tone. Type of Work Branding Design Client Monga Chicken 艋胛鸡排 Year 2016 Website mongacanada.com Monga Chicken, a renowned Taiwanese fried chicken chain, is making its debut overseas. The focus of this launch is to introduce the authentic Taiwanese flavor to North American consumers accustomed to American-style fried chicken. After studying the brand assets provided by the Taiwanese headquarters, we selectively downplayed the cartoon characters and celebrity endorsements, instead highlighting the essence of Taiwan’s street culture. We recreated the brand name locally and established a brand tone that is casual, bold, and unrestrained, reflecting the spirit of “台客” (Tai Ke). Monga Chicken 艋胛鸡排 offers an authentic Taiwanese fried chicken experience, introducing the unique flavors and vibrant street culture of Taiwan to North American consumers. Bridge the gap between Taiwanese street food and North American fast food culture by emphasizing the authenticity and boldness of Monga Chicken. Design a vibrant and dynamic visual identity that embodies the spirit of Taiwanese street culture. Use bold colors, street art-inspired elements, and a casual tone to create a brand that stands out and appeals to a diverse audience. Previous ProjectNext Project Explore Other Projects All Posts Restaurant MOGO Chicken Pokéble 渔美人 – 海鲜私享 (Seafood Princess)
Chat Bar 九號小院
Chat Bar 九號小院 Restaurant Develop a brand identity that encapsulates the essence of Chat Bar as a place for sharing stories and connecting with others. Create an inviting and engaging atmosphere through design and communication that encourages conversation and community. Type of Work Branding Design Client Chat Bar 九號小院 Year 2016 Website chatbar.ca Chat Bar 九號小院 is a BBQ bar chain brand designed to be a place where people can share their untold stories and emotions. This brand creates an atmosphere that fosters conversation and connection, bringing people closer together. From interior design to menu items, every touchpoint is filled with elements that spark conversation and create a sense of community. The essence of this brand lies in its ability to blend the warmth of human interaction with the cozy, vibrant atmosphere of a bar. Chat Bar 九號小院 is a BBQ bar chain that creates a warm, inviting atmosphere where people can connect and share their untold stories, fostering a sense of community and belonging. Create a conversational and community-focused brand experience that brings people closer together, making Chat Bar a place where stories are shared and connections are made. Design an engaging and conversational brand identity that encourages interaction and connection. Use interior decor, menu design, and other touchpoints to create a vibrant and inviting atmosphere that sparks conversation and fosters a sense of community. Previous ProjectNext Project Explore Other Projects All Posts Restaurant MOGO Chicken Pokéble 渔美人 – 海鲜私享 (Seafood Princess)
Evenpick
Evenpick Web & Technology Develop a brand identity that captures the essence of Eventpick’s mission to recommend top-tier entertainment and lifestyle options. The identity should appeal to Chinese users, emphasizing discovery and fascination. Design a cohesive visual system that includes a mascot, a dynamic logo, and a vibrant color palette. Type of Work Branding Design Client Evenpick Year 2017 Website Eventpick aims to utilize mobile applications and smart technology to recommend the finest and most interesting food, drink, and entertainment options, helping people enjoy a more exciting and convenient urban life. This is the Big Idea behind Eventpick. Since the app targets Chinese users, the Chinese brand name “覓謎” was chosen, reflecting the meanings of “seeking” and “fascination.” Based on this, the mascot “Mimi” was created. The visual design incorporates a dog’s nose and the shape of landmarks as the central elements of the logo. A vibrant and captivating pink gradient was selected as the primary brand color. Since its launch, the 覓謎 app has received rave reviews from Toronto’s Chinese community, becoming a go-to app for food enthusiasts and trendsetters. Eventpick 覓謎 is the premier mobile app for discovering the best food, drink, and entertainment options, enhancing the urban lifestyle with smart recommendations and vibrant community engagement. Leverage mobile technology to help users discover and enjoy the best urban experiences, creating a more exciting and convenient city life. Design a dynamic and engaging visual identity that embodies discovery and fascination. Use a dog’s nose and landmark shapes in the logo to symbolize exploration. Implement a vibrant pink gradient to attract and captivate users, and develop a friendly mascot, Mimi, to Previous ProjectNext Project Explore Other Projects All Posts Web & Technology Newt Starcoin FOD
Sun Life Financial
Sun Life Financial Global Enterprises https://cgica.com/wp-content/uploads/2024/07/covergif_1.mp4 Type of Work Campaign Client Sun Life Financial Year 2016 Website sunlife.ca Sun Life Financial is introducing a new product called “Sun Par Accelerator” which is designed to offer flexible and affordable insurance payment options. The promotion strategy is divided into three distinct phases to effectively introduce the product, build interest, and encourage action. https://cgica.com/wp-content/uploads/2024/07/Day-1_2.mp4 Introduction to Sun Life Financial’s History On the first day, the focus is on introducing Sun Life Financial’s rich history and established reputation. This phase aims to build trust and credibility by highlighting Sun Life Financial’s long-standing commitment to providing quality insurance services. Content will include: A brief history of Sun Life Financial, showcasing key milestones and achievements. Testimonials from long-term clients and success stories. Visual elements such as a timeline infographic and vintage photos to create an emotional connection. https://cgica.com/wp-content/uploads/2024/07/Day-2_3.mp4 Day 2: Introduction to the Sun Par Accelerator Product The second day will be dedicated to introducing the specifics of the Sun Par Accelerator product. The goal is to inform potential customers about the benefits and features of this new payment option. Content will include: Detailed descriptions of the Sun Par Accelerator product, including how it works and the flexibility it offers. Comparisons with traditional insurance payment plans to highlight the advantages of Sun Par Accelerator. Case studies and scenarios demonstrating the practical benefits of Sun Par Accelerator for different types of customers. Interactive tools such as calculators to show potential savings and benefits. https://cgica.com/wp-content/uploads/2024/07/Day-3_2.mp4 Day 3: Call to Action The final day focuses on encouraging potential customers to take action. This phase aims to convert interest into actual policy sign-ups. Content will include: Clear and compelling call-to-action messages, encouraging potential customers to contact Sun Life Financial for more information or to sign up for the Sun Par Accelerator product. Limited-time offers or discounts to create a sense of urgency. Easy-to-follow instructions on how to get started with Sun Par Accelerator, including links to online forms and contact information for Sun Life Financial representatives. Testimonials from early adopters of the Sun Par Accelerator product to reinforce its benefits and reliability. Previous ProjectNext Project Explore Other Projects No Posts Found!
Orchid Photography
Orchid Photography Photo/Video Upgrade the brand identity of Orchid Photography to reflect its growth from a local studio to an international presence. Retain the essence of the original “Orchid” character while modernizing the logo and visual identity to appeal to a global clientele. Type of Work Branding Design Client Orchid Photography 蘭攝影 Year 2016 Website orchidphotostudio.com In 2017, Orchid Photography, a decade-old wedding and portrait studio, required a brand upgrade to reflect its growth and international expansion. With studios across three cities and six locations, Orchid Photography’s clientele had grown globally. To encapsulate this evolution, we refreshed the brand identity, maintaining the essence of “Orchid” while modernizing the logo to break conventional boundaries. The new visual identity system incorporates an orchid and a camera frame as supporting graphics, effectively communicating their commitment to capturing cherished moments in various settings. Orchid Photography captures lifelong moments with a refreshed, boundary-breaking brand identity that reflects its growth from a local studio to an international presence. Embrace the journey of growth and expansion by creating a modern, dynamic visual identity that maintains the essence of Orchid Photography while appealing to a broader, international audience. Design a visually engaging brand identity that combines the elegance of an orchid with the functionality of a camera frame. Use these elements to create a cohesive and modern visual identity system that can be applied across various branding materials. Previous ProjectNext Project Explore Other Projects All Posts Photo/Video Houssmax