The Captain’s Boil – Menu Design
The Captain’s Boil – Menu Design Restaurant Create a brand identity that embodies the spirited, hands-on dining style of The Captain’s Boil, while introducing a distinctive visual mascot and storytelling system. Type of Work Menu Design Client The Captain’s Boil Year 2015 Website www.thecaptainsboil.com The Captain’s Boil is one of the most distinctive and playful restaurant brands we’ve had the pleasure of working with. Specializing in seafood boils, the brand cultivates a dining culture of “eating heartily and drinking heartily,” where guests enjoy delicious seafood in a lively, hands-on atmosphere. Inspired by its name, we crafted the identity of a bold “bearded pirate captain” — a figure more adventurous and story-driven than the traditional “good captain.” This pirate character, along with a hand-drawn visual system and nautical elements, created a deeply immersive and memorable brand experience. The Captain’s Boil is a hands-on seafood dining experience that’s bold, social, and packed with flavour — where every guest eats like a captain. Make seafood dining an immersive adventure through character-driven storytelling and playful nautical themes. “Eat Like a Captain” — by creating a bold bearded pirate character and nautical visual system, the brand turns every meal into a seafood voyage. Previous ProjectNext Project Explore Other Projects All Posts Advertising & Media Art & Culture Articles Articles-cn Auto Mobile Beauty & Spa Construction & Reno Corporate E-Commerce Education Electronic Products Energy Entertainment Event & Show Fashion Financial & Investment Food & Beverage Global Enterprises Grocery & Retail Health & Medication Home & Deco Immigration & Student Service Legal Services Living Service Organization Pets Photo/Video Professional Real Estate Restaurant Sports & Fitness Supply Chain Uncategorized Web & Technology Ma Cuisine – Menu Design QJD Peking Duck – Menu Design
The Captain’s Boil – Illustration
The Captain’s Boil – Illustration Restaurant To narrate The Captain’s Boil’s brand spirit through comic-style illustrations that merge adventure with seafood culture. Type of Work Illustration Client The Captain’s Boil Year 2015 Website www.thecaptainsboil.com The Captain’s Boil is more than a seafood restaurant — it’s an experience of freedom, adventure, and flavour. To deepen its brand identity, CGICA created a hand-drawn American comic-style illustration system that tells the story of a young boy who finds a drifting bottle on the beach, sparking a journey across the seas. This story mirrors the spirit of entrepreneurial adventure, aligning with the hands-on, bold, and communal essence of The Captain’s Boil’s seafood boil culture. The illustrations not only decorate the space but bring to life the brand’s unique personality. Original comic narrative: a boy’s seafaring journey sparked by a bottle Hand-drawn American comic style for visual energy and character Seamless integration with brand interior and dining concept Previous ProjectNext Project Explore Other Projects All Posts Advertising & Media Art & Culture Articles Articles-cn Auto Mobile Beauty & Spa Construction & Reno Corporate E-Commerce Education Electronic Products Energy Entertainment Event & Show Fashion Financial & Investment Food & Beverage Global Enterprises Grocery & Retail Health & Medication Home & Deco Immigration & Student Service Legal Services Living Service Organization Pets Photo/Video Professional Real Estate Restaurant Sports & Fitness Supply Chain Uncategorized Web & Technology Heart Sushi – Illustration Magic Noodle – Illustration
Heart Sushi – Illustration
Heart Sushi – Illustration Food & Beverage To create an immersive visual centrepiece that reflects Heart Sushi’s youthful energy and cultural fusion. Type of Work Illustration Client Heart Sushi Year 2025 Website www.heartsushi.ca To elevate the dining atmosphere and deepen brand identity, CGICA created a stunning wall mural for Heart Sushi. The artwork features a kimono-clad Japanese girl sitting atop a floating sushi boat, sailing through a hyper-stylized Tokyo night market. Blending traditional Japanese hand-drawn aesthetics with a surreal, cyberpunk-inspired backdrop, the mural captures the spirit of contemporary Japanese pop culture. It invites diners into a visually immersive world where youth, flavour, and fantasy collide — making every bite a visual and emotional experience. EN Surreal Tokyo night market scene with floating sushi imagery EN Japanese hand-drawn style fused with cyberpunk undertones EN Emotional and appetite-driven visual impact for diners Previous ProjectNext Project Explore Other Projects All Posts Advertising & Media Art & Culture Articles Articles-cn Auto Mobile Beauty & Spa Construction & Reno Corporate E-Commerce Education Electronic Products Energy Entertainment Event & Show Fashion Financial & Investment Food & Beverage Global Enterprises Grocery & Retail Health & Medication Home & Deco Immigration & Student Service Legal Services Living Service Organization Pets Photo/Video Professional Real Estate Restaurant Sports & Fitness Supply Chain Uncategorized Web & Technology The Captain’s Boil – Illustration Magic Noodle – Illustration
The Captain’s Boil – Brand Video
The Captain’s Boil – Brand Video Restaurant To bring The Captain’s Boil brand spirit to life through a bold, cinematic video that highlights both freshness and wild dining experience. https://www.youtube.com/watch?v=aLaykSNwnDA Type of Work Brand Video Client The Captain’s Boil Year 2025 Website www.thecaptainsboil.com This brand video captures the untamed spirit of The Captain’s Boil — a bold seafood experience inspired by Cajun traditions. By highlighting the freshness of the ingredients and dramatizing the hands-on, get-messy dining ritual, we brought the Captain’s adventurous identity to life. The gritty charm of the Captain persona is amplified through dynamic food styling, immersive set design, and an original brand theme song that ties the narrative together. From table to sea, the brand comes alive in a cinematic, flavour-packed journey. Immersive set design blending seafood and storytelling Creative food styling that dramatizes freshness Original brand theme song to amplify identity Explore Other Projects All Posts Advertising & Media Art & Culture Articles Articles-cn Auto Mobile Beauty & Spa Construction & Reno Corporate E-Commerce Education Electronic Products Energy Entertainment Event & Show Fashion Financial & Investment Food & Beverage Global Enterprises Grocery & Retail Health & Medication Home & Deco Immigration & Student Service Legal Services Living Service Organization Pets Photo/Video Professional Real Estate Restaurant Sports & Fitness Supply Chain Uncategorized Web & Technology Blue Claw – Brand Photography Midori Ramen – Brand Photography
Spring Grill House
Spring Grill House Food & Beverage Develop a unique and visually appealing brand identity for Spring Grill House that differentiates it from other BBQ restaurants. Utilize elements that convey balance and harmony, creating a serene dining atmosphere that complements the vibrant grilling experience. Type of Work Branding Design Client Spring Grill House Year 2015 Website springgrillhouse.com CGICA was involved in the comprehensive branding project for Spring Grill House, from naming and graphic design to the complete interior design of the restaurant. Unlike many BBQ restaurants that commonly use red as their primary visual color, we took a different approach to avoid blending in with competitors. The logo design features a blue flame, symbolizing the core color of a flame and the harmony of yin and yang. This concept extends into the interior design, incorporating elements such as coral and other ocean-related motifs to create a balanced and serene visual presentation. This unique branding allows customers to enjoy the excitement of BBQ in a relaxing and harmonious environment. Spring Grill House offers a distinctive BBQ dining experience with a serene and harmonious atmosphere, combining the excitement of grilling with a relaxing environment. Create a unique brand identity that combines the dynamic energy of BBQ with the calming elements of nature, providing a balanced and enjoyable dining experience. Design a visually engaging and harmonious brand identity using a blue flame as the central motif. Incorporate natural elements such as coral and ocean-inspired graphics to enhance the serene and balanced atmosphere of the restaurant. Previous ProjectNext Project Explore Other Projects All Posts Food & Beverage Cocky Spicy Fried Chicken Dan Café Kobi Korean Street Food
KUSHIMARU
KUSHIMARU Restaurant Develop a brand identity that highlights KUSHIMARU’s unique offering of Japanese skewers through engaging and memorable visuals. Emphasize the brand’s playful and diverse nature with a strong visual character and manga-inspired design. Type of Work Branding Design Client KUSHIMARU 串魔 Year 2015 Website KUSHIMARU 串魔 is an original brand specializing in Japanese skewers. The Japanese name “串魔” (KUSHIMARU) creatively conveys the brand’s unique identity. Our illustrator designed a devil character, an octopus holding various skewers, vividly showcasing the brand’s diversity. The illustration style follows the themes and forms of Japanese manga, with numerous supplementary illustrations and graphics. Nothing etches a brand into memory more effectively than a distinctive character, which was the core inspiration behind this creative approach. KUSHIMARU 串魔 offers a diverse and memorable Japanese skewer dining experience, brought to life through vibrant and playful manga-inspired illustrations. Create a memorable brand identity that combines the appeal of Japanese manga with the unique and diverse offerings of KUSHIMARU’s skewers. Design a distinctive and engaging visual identity centered around an octopus devil character holding various skewers. Use Japanese manga-inspired illustrations and supplementary graphics to enhance brand recall and create a playful, dynamic dining atmosphere. Previous ProjectNext Project Explore Other Projects All Posts Restaurant MOGO Chicken Pokéble 渔美人 – 海鲜私享 (Seafood Princess)
UTO Class
UTO Class Education A Vibrant Community for Students Abroad Type of Work Branding Design Client UTO Class Year 2015 Website utoclass.com UTODAY is a student club created by UTour to expand its reach into the offline student market. Designed to enrich the lives of students studying abroad, UTODAY offers a vibrant and diverse range of extracurricular activities. The main challenge was to create a brand identity that would appeal to a young, diverse, and globally-minded audience. This meant finding a visual language that would be both fun and engaging, while also conveying a sense of professionalism and trustworthiness. The resulting logo features a playful and endearing rabbit character, a homophone of the Chinese character “途” (meaning “path” or “journey”), symbolizing the exciting adventures that await students on their UTODAY journey. The vibrant color palette further reinforces the brand’s promise of a rich and colorful student life. Previous ProjectNext Project Explore Other Projects All Posts Education Talk Power 道宝国际教育 Bang Bang Tang ePass
The Captain’s Boil
The Captain’s Boil Restaurant The Captain’s Boil is one of the most distinctive and fun brands we’ve had the pleasure of working with. Type of Work Restaurant Client The Captain’s Boil Year 2015 Website thecaptainsboil.com The Captain’s Boil is a seafood restaurant chain that has created a unique dining experience centered around the concept of “eating heartily and drinking heartily.” This lively atmosphere encourages customers to indulge in delicious seafood boils and enjoy a fun, communal dining experience. With a business model centered around seafood, The Captain’s Boil has created a dining culture of “eating and drinking heartily.” We drew inspiration from the brand name and created the image of a “bearded pirate captain.” Compared to the traditional “good” captain, the pirate image is more story-driven and distinctive, resonating well with Western audiences who often find pirate imagery appealing. The pirate captain embodies both “tough” and “rough” characteristics, aligning with the brand’s “hands-on” eating style, creating a relaxed, immersive experience for customers. The pirate captain’s large beard not only adds a unique character trait but also incorporates the brand name within its design. This integration of icon and text allows for flexible logo usage, overcoming the common challenge of combining visuals and words. The text can be extracted and used independently. The design style of bibs and other applications further reinforces the “pirate” and “nautical” themes, utilizing hand-drawn elements to enhance the brand’s playful and adventurous spirit. Previous ProjectNext Project Explore Other Projects All Posts Restaurant Dear Saigon Haru Shabu Shabu Crush Social Eatery