Mr. Key
Mr. Key Real Estate The design concept for Mr.Key combines elements of real estate and magic, portraying him as a “magician” who guides clients to find their dream homes with ease. Type of Work Branding Design Client Mr. Key Year 2015 Website mrkey.ca Mr.Key is a distinctive real estate brand that reimagines the role of an agent by combining professionalism with an engaging, friendly character. Unlike traditional real estate brands that focus on a corporate image, Mr.Key’s brand is built around the individual, embodying both his expertise and his approachable personality. This concept arises from the understanding that real estate is often a deeply personal experience. Mr.Key not only offers reliable and expert service but does so with a sense of humor and warmth, making the often-stressful process of buying a home feel welcoming and enjoyable. Mr.Key is positioned as a trusted, professional, and approachable real estate agent who brings a touch of magic to the home-buying experience, making it engaging and enjoyable. His brand stands out by blending a reliable and refined professional image with a lighthearted, personable touch, ensuring clients feel both secure and excited about their journey to homeownership. “Unlock the Magic of Homeownership”Mr.Key’s brand brings together professionalism and personality, positioning him as a trusted guide who makes finding a home feel like a smooth and almost magical journey. The logo, combining a house and key in the shape of the letter “Y,” reflects his role in opening doors to ideal homes with elegance and ease. Mr.Key’s visual identity, from logo to photography, casts him as a “magician” of real estate. The design combines key and home symbols with a classic serif typeface, creating a warm, trustworthy brand that turns home-buying into an engaging and memorable experience. Previous ProjectNext Project Explore Other Projects All Posts Real Estate Dominium 昊宇物業 Barina Reality Jessica Yin Broker
Frama
Frama Fashion “A suit and a dog are a man’s two loyal companions. One for the body, one for the soul.” Elson, Co-Founder of Frama, understands the value of bespoke tailoring: a well-crafted suit is not just a garment, but a soulful work of art. Type of Work Brand Identity Client Frama Year 2015 Frama is a bespoke tailoring brand that caters to discerning gentlemen who appreciate the finer things in life. They understand that a well-tailored suit is an investment in both style and confidence. The challenge was to create a brand identity that would reflect Frama’s commitment to craftsmanship and quality, while also conveying a sense of personality and charm. The founder’s philosophy inspired the creation of Frama’s logo: the silhouette of a dapper gentleman in a suit, accompanied by his elegant Doberman Pinscher. This unique pairing embodies the brand’s high-end aesthetic while injecting a touch of playful sophistication. The brand’s color palette further reinforces its understated luxury. Pantone Cool Grey 6C, a dignified and versatile hue, serves as the backdrop for the logo and other design elements. Black, white, and grey are used throughout Frama’s printed materials and other applications, creating a cohesive visual system that is both sophisticated and approachable. Previous ProjectNext Project Explore Other Projects All Posts Beauty & Spa Skin Club Ylang Ylang Precise
Cube Express
Cube Express Living Service Type of Work Brand Naming / Visual Identity System / Conceptual Design Client Cube Express Year 2016 Website N/A Cube Express is a modern courier brand built around the concept of “the box.” CGICA was tasked with creating its Chinese and English naming, developing a distinct identity that reflects both functionality and flexibility. The Chinese name “盒纸 (He Zhi)” plays on the homophone for “何止” (“More than just…”), hinting at the brand’s ambition to offer more than delivery—an ecosystem of extended services. The identity system uses 100% Cyan as the primary colour to not only achieve standout recognition, but also significantly reduce print costs, empowering this startup to redirect resources toward customer benefits. More than just a courier—Cube Express is your all-in-one delivery partner in a box. A box is never just a box. It carries more—efficiency, care, and future-ready services that go beyond the delivery. Previous ProjectNext Project Explore Other Projects No Posts Found!