CGICA | 良品 – Make Good Brands

Portfolio Education Group

PEG is the pioneer of a comprehensive educational & experiential arts education framework, which features six core creative education methods, a multi-level portfolio planning & review process, as well as a one-on-one student-teacher pedagogy.
Type of Work Restaurant

Client Liuyishou Hotpot

Year 2023


For the Liuyishou rebrand, CGICA underwent in-depth research and analysis of this client. Although it was our second collaboration together, a fresh round of interviews were required. After first determining the client’s current status, we were able to chart their future development, thereby allowing us to develop a marketing strategy uniquely tailored to the client’s own characteristics. This time, not only were we trying to update Liuyishou’s visual image system for the North American market, we were also looking to differentiate the brand into a more advantageous market position.

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