KEY ELEMENTS OF BRAND GROWTH
The birth of a brand, is like a seed planted in the heart and mind of consumers. In order to grow and prosper it needs to go through different seasons, adjust to changes of environment and be provided with sufficient nutrients.
Sow in spring, develop in summer, harvest in autumn and store in winter, a Chinese idiom that explains the natural occurrence of growth. A brand’s growth follows the same path, from publishing and promotion to managing consumer loyalties,
A brand has to adjust to its surrounding changes. The trend of market, need of target audience are all environmental factors that will affect a brand’s growth.
A brand will not grow without needed nutrients – continuous brand management, marketing activities and prompt communication with consumers will provide sufficient nutrition that guarantees its continuous growth.