Rebrand Spring N Fresh Rolls into a warm, approachable family-style Vietnamese restaurant with a new name, identity, and storytelling direction that can scale into the U.S. market.
Mr. Spring & Mrs. Fresh is a family-owned Vietnamese restaurant originally rooted in Toronto, now expanding to Davie, Florida. The new brand identity captures its heartfelt values—serving fresh, handcrafted dishes while treating every guest like family. CGICA created a full rebranding strategy, renaming the restaurant and positioning it as a go-to destination for authentic, comforting Southeast Asian cuisine in local communities.
We are a family-owned Vietnamese restaurant offering freshly handcrafted meals, served with warmth, hospitality, and a sense of home.
“We Are Family.”
Mr. Spring & Mrs. Fresh is built on family values—from the recipes to the hospitality, we treat every guest as one of our own.
Mr. Spring: “Gather ‘round, it’s family time!”
Mrs. Fresh: “Every dish I make carries a piece of home.”
