Luna Chinese Banquets is a high-end private Chinese dining hall located in Markham, Canada. CGICA led the project from brand naming and positioning to a full visual identity system. Blending cultural richness, exclusivity, and modern refinement, the brand embodies the spirit of Chinese banquets in a contemporary context. Centered on the idea of “Private Banquet, Noble Courtesy,” Luna creates a space where every guest experiences a meaningful and poetic moment around the table.
To craft a high-end Chinese brand identity that fuses traditional banquet culture with contemporary aesthetics.
A premium Chinese private dining destination for those who seek refined hospitality and cultural sophistication.
To turn every banquet into a legend—building a new landmark of Chinese hospitality through culture and ritual.
Inspired by “a golden goblet to the moon, time flows intoxicated,” the design integrates poetry, landscape, and banquet culture into a refined visual language.
