CGICA | 良品 – Make Good Brands

Liuyishou Hotpot

From Chongqing To North America

Type of Work Restaurant

Client Liuyishou Hotpot

Year 2019


For the Liuyishou rebrand, CGICA underwent in-depth research and analysis of this client. Although it was our second collaboration together, a fresh round of interviews were required. After first determining the client’s current status, we were able to chart their future development, thereby allowing us to develop a marketing strategy uniquely tailored to the client’s own characteristics. This time, not only were we trying to update Liuyishou’s visual image system for the North American market, we were also looking to differentiate the brand into a more advantageous market position.

Visual System Upgrade
While the core spirit remains the same, Liuyishou has become more energetic and internationalized. Once strategic and text communication information are confirmed, an update of the visual system becomes the top priority. Words and vision complement each other to make the brand’s communication go further. Considering Liuyishou’s international presence, we were careful to change only a few details of its visual image. Through this refresh, we demonstrated that Liuyishou has become more energetic and internationalized, all while holding fast to its core values.

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