CGICA | 良品 – Make Good Brands

Little Sweet

Develop a brand identity that reflects Little Sweet’s mission to provide moments of tranquility and warmth through fresh and delightful products. Emphasize the brand’s innovative approach to coffee, tea, and baking, and its commitment to enhancing daily life with a touch of sweetness.
Type of Work Branding Design

Client Little Sweet

Year 2019


Little Sweet 微微甜 is an innovative café, tea, and bakery shop designed to offer moments of tranquility filled with warmth and comfort. The brand aims to create a space where customers can enjoy fresh, delightful beverages and baked goods, enhancing their daily lives with a touch of sweetness. Following strategic planning, we developed the brand’s Big Idea: “Bring more freshness to life, add a little more sweetness to each day.” This concept is captured in the guiding principle, “Here, meet a better you,” and is executed through relaxed and sweet-toned messaging and visuals that showcase the brand’s freshness and charm.

Little Sweet 微微甜 offers an innovative café experience with fresh coffee, tea, and baked goods, designed to bring tranquility and a touch of sweetness to everyday life.

Bring more freshness to life, add a little more sweetness to each day.

Design a lighthearted and charming visual identity that reflects Little Sweet’s commitment to freshness and sweetness. Incorporate elements that highlight the brand’s innovative approach to beverages and baked goods, and use a relaxed and sweet tone in both copy and visuals to convey a sense of warmth and comfort. The identity should resonate with customers seeking a delightful and refreshing café experience.

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