Build a dynamic, street-style brand identity that introduces Korean corn dogs as a must-try snack to a North American audience.
Kobi Korean Street Food is a playful, bold, and flavour-packed brand centred around Korea’s most iconic street snack—the Korean corn dog. From cheese-filled to crispy-coated creations, Kobi captures the lively spirit of Seoul’s night markets and makes it accessible to global urban eaters. The brand combines fun, youth-oriented energy with irresistible crunch and flavour, making each bite a crave-worthy experience. Through expressive typography, vibrant colours, and cheeky character illustrations, Kobi brings the sizzling energy of Korean street food culture to life—right in your hand.
Kobi is your go-to destination for authentic Korean street food, reimagined for today’s fast-moving, flavour-hungry youth.
To turn Korean corn dogs into a pop-culture icon through a brand that’s as snackable as its products.
“Crunch. Stretch. Repeat.” — a playful invitation to indulge in the satisfying texture, cheese pulls, and joyful flavour of Kobi.
