Launch iQIYI’s first North American Black Friday campaign to attract new users and strengthen brand awareness.
In 2020, amid COVID-19 lockdowns, iQIYI seized the opportunity to engage North American audiences through its first-ever Black Friday campaign. As online streaming surged, we developed a bold promotional identity under the theme “Green is the New Black.” This concept blended iQIYI’s iconic green with Black Friday’s classic black, capturing attention through anime-inspired visuals aimed at Gen Z. The campaign included key visual design, display banners, and social ads, successfully reinforcing the brand’s youthful image while driving subscriber growth.
“Green is the New Black”—a fusion of brand identity and seasonal relevance for maximum visual impact.
Anime-inspired, vibrant, and playful visuals to resonate with Gen Z and digital natives.
Cleverly blends iQIYI’s green into Black Friday’s traditionally black palette to form a standout concept.
Designed for web banners, email headers, and paid social formats across Facebook, Instagram, and YouTube.
