Hao’s Bistro

Hao’s Bistro branding design, Chinese bistro identity, woodcut restaurant visual system
Type of Work Brand Identity / Visual System / Brand Storytelling

Client Hao’s Bistro

Year 2026

Hao’s Bistro is a contemporary Chinese dining concept inspired by the warmth, energy, and spontaneity of gathering around the table. Rooted in wok-fired cooking and bold Chinese flavours, it reimagines the familiar neighbourhood eatery as a lively bistro built for shared plates and late-night conversations.

CGICA developed the brand identity and visual system, bringing that bistro spirit to life through expressive typography, woodcut illustrations, tactile textures, and an earthy palette of Bistro Green, Rice Paper Cream, and Earth Ground.

Hao’s Bistro logo in cream with the 烹小鲜·热炒 seal on a deep bistro green background.

To reimagine the neighbourhood Chinese eatery as a lively contemporary bistro built for sharing.

A Chinese bistro where wok fire, bold flavours, and generous shared plates bring people together.

Good Food, Good Nights. Cooked with fire, made for sharing.

Hao’s Bistro logo shown in green on rice paper cream and in cream on earth brown.
Brand colour palette for Rice Paper Cream, Bistro Green and Earth Ground with textures of paper, forest and firewood.
Good Food Good Nights headline on green framed by woodcut illustrations of wok fire and gathering.

Hao’s countryside spirit translated into a contemporary bistro visual language.

Traditional Chinese woodcut art turns mountains, fields, fire, and food into a distinctive graphic world.

The handcrafted quality brings warmth and authenticity, while bold composition keeps the identity fresh, approachable, and unmistakably Hao’s.

Woodcut illustration set on cream covering wok fire, gather, cheers, share, made for sharing and bold flavours.
Food posters for Volcanic Pork Ribs 火山排骨 and Fly Noodle 飞天面 shot against stacked firewood.
Poster pair reading Good Nights 共度良宵 and Wok Fire Energy 吃点好的 with woodcut figures.
Promotional poster series for the soft opening, lobster flying noodles and Bring Y’all Together.
Hao’s Bistro business cards and gift cards printed with woodcut graphics and the Good Food Good Nights line.
Hao’s Bistro dine-in menu opened to the soups and starters spread with dish photography.
Two staff members in green Hao’s Bistro t-shirts and brown aprons inside the restaurant.
Hao’s Bistro storefront sign above a mural-covered facade.
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