Unify and elevate Gyubee’s visual system to support brand growth and enhance guest experience.
Gyubee is a beloved Japanese BBQ all-you-can-eat brand across Canada. To support its continued expansion and enhance customer recognition, CGICA was commissioned to refine its brand identity and marketing visuals. Drawing inspiration from the yakiniku grill texture, Japanese design sensibility, and the lively dining experience, the new identity system combines clean typography, grid-based iconography, and warm imagery to capture the essence of “grilling together.” From menus and posters to in-store displays and digital screens, the refreshed visuals bring clarity, appetite appeal, and consistency to every customer touchpoint.
A contemporary Japanese BBQ brand that celebrates grilled dining through energetic visuals and shared experience.
Grilling brings people together — Gyubee is where taste meets togetherness.
From grid to grill — a graphic identity inspired by the yakiniku grate, symbolizing connection and heat.
The essence of yakiniku: warmth, gathering, and the irresistible aroma of food on fire.
A geometric symbol reflecting a grill mark, paired with bold sans-serif English and traditional Chinese calligraphy for balance.
Rich food photography, structured menu layouts, and energetic group imagery convey Gyubee’s lively and immersive dining environment.
