Fushi Co. (名富其食) is a modern reinterpretation of the traditional Chinese community grocery store. Rooted in nostalgia yet driven by innovation, it connects neighbourhood families, singles, foodies, and outdoor lovers through ready-to-eat, ready-to-cook, and flavour-packed selections.
CGICA developed a comprehensive brand strategy and identity system—from renaming and storytelling to visual identity and product packaging—reviving the spirit of the original “大槐树副食店” with a vibrant, urban twist.
Real food. Real flavour. Always ready.
Traditional Chinese snacks and flavours, reimagined for modern lives and shared moments.
Not just meals—but moments. Fushi Co. delivers the warmth of Chinese cooking with the speed of today’s life.
Everyday-ready
Neighbourhood-rooted
Chinese at the core
Family & Fun
