CGICA | 良品 – Make Good Brands


“A suit and a dog are a man’s two loyal companions. One for the body, one for the soul.” Elson, Co-Founder of Frama, understands the value of bespoke tailoring: a well-crafted suit is not just a garment, but a soulful work of art.
Type of Work Brand Identity

Client Frama

Year 2015

Frama is a bespoke tailoring brand that caters to discerning gentlemen who appreciate the finer things in life. They understand that a well-tailored suit is an investment in both style and confidence.

The challenge was to create a brand identity that would reflect Frama’s commitment to craftsmanship and quality, while also conveying a sense of personality and charm.

The founder’s philosophy inspired the creation of Frama’s logo: the silhouette of a dapper gentleman in a suit, accompanied by his elegant Doberman Pinscher. This unique pairing embodies the brand’s high-end aesthetic while injecting a touch of playful sophistication.

The brand’s color palette further reinforces its understated luxury. Pantone Cool Grey 6C, a dignified and versatile hue, serves as the backdrop for the logo and other design elements. Black, white, and grey are used throughout Frama’s printed materials and other applications, creating a cohesive visual system that is both sophisticated and approachable.

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