Abstract black-and-white pixel pattern with a small red dot near the left edge.

Food Basket

  • Grocery & Retail
Food Basket logo in black with the white basket symbol on a bright yellow background.
Type of Work Brand Identity / Visual System / Brand Storytelling / Brand Strategy
Client Food Basket
Year 2026

Food Basket is a modern wholesale market built around everyday value, convenience, and a more accessible way to shop. Bringing groceries, fresh food, and everyday essentials together under one roof, the brand reimagines wholesale shopping as a simpler, friendlier experience for everyone.

CGICA developed the brand identity and visual system, translating that straightforward approach to value into a bold retail language built on the familiar shopping basket, distinctive typography, and a warm palette of yellow, black, and off-white.

Food Basket wordmark with the basket symbol in black on a cream background.

To turn everyday wholesale shopping into a simpler, clearer, and more rewarding experience.

A modern wholesale market where everyday low prices meet one-stop convenience.

Make Savings Clear. Make Life Happier. One trip is all you need.

Brand taglines Make Savings Clear and Make Life Happier set in bold type with highlighter and smile accents.
Wholesale Market No Membership graphic in bold type beside a crate of fresh oranges.
Campaign visual reading Make Savings Clear over a couple shopping, framed by Every Aisle Low Prices badges.

The shopping basket turned into the brand’s most recognizable visual signature.

Custom geometric typography paired with a bold palette of warm yellow, black, and off-white.

Oversized price graphics, hand-drawn circles, highlighter accents, and vibrant food photography keep one idea visible: great food and clear savings in one basket.

Campaign visual reading Make Life Happier over a family sharing oranges in a bright kitchen.
Headline graphic reading Good food doesn’t need a fancy price tag beside a crate of red and yellow peppers.
Membership message reading No membership, you’re always a member of our community beside a family unpacking groceries.
Graphic reading The essentials you count on, we keep them ready for you over a repeating basket pattern.
Scattered Food Basket basket icons on yellow with the line Bulk prices without the bulk waste.
Food Basket branding design, wholesale market identity, grocery retail visual system
In-store Basket Deal sign showing a $29.88 price beside stocked grocery aisles.
Bakery department with an oversized BAKERY wall sign and fresh bread displays.
Seafood department with an oversized SEAFOOD wall sign above chilled counters.
Meat department with an oversized MEAT wall sign above refrigerated cases.
Checkout area with a yellow wall reading One trip is all you need and Shop. Eat. Enjoy.
Food Basket coming soon website on a desktop monitor showing the Barrie store address.
Social and print collateral collage with app screens, flyers and Make Savings Clear posters.
Food Basket stationery set with letterhead and envelope on a yellow background.
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