EPASS focuses on helping Chinese international students in Canada to achieve their academic excellence. At EPASS, we combine traditional tutoring with online video learning that allows students to study whenever and wherever they want.
Type of WorkRestaurant
ClientLiuyishou Hotpot
Year
2023
Websitehttps://www.liuyishouna.com/
For the Liuyishou rebrand, CGICA underwent in-depth research and analysis of this client. Although it was our second collaboration together, a fresh round of interviews were required. After first determining the client’s current status, we were able to chart their future development, thereby allowing us to develop a marketing strategy uniquely tailored to the client’s own characteristics. This time, not only were we trying to update Liuyishou’s visual image system for the North American market, we were also looking to differentiate the brand into a more advantageous market position.
