To create a cross-cultural, intuitive mobile interface for managing business memberships and points across the E-Pass network.
E-Pass is a smart business pass and point system designed for the Chinese-Canadian business community. CGICA developed its mobile app UI/UX to streamline user onboarding, improve merchant interaction, and bring clarity to points tracking and redemption. From brand-consistent iconography to intuitive navigation, every detail of the app is built to support multilingual access, ease of use, and a sense of digital trust.
Seamless toggle between English and Chinese, with language-sensitive UI layouts.
Custom icon set aligned with E-Pass visual identity, enhancing brand recall and visual clarity.
Streamlined user flow for points tracking, reward browsing, and QR-based merchant redemption.
