Claymoo is a playful DTC brand offering easy-to-make clay kits designed for creativity, relaxation, and everyday joy. As the brand evolved, CGICA led a comprehensive upgrade to refine its identity and build a scalable visual system.
Inspired by the tactile nature of clay, the new design language embraces organic shapes, vibrant colours, and expressive typography. From packaging to digital touchpoints, the brand now delivers a cohesive and joyful experience—transforming simple crafting into an accessible, shareable lifestyle.
To build a joyful and scalable brand system that transforms crafting into an everyday lifestyle experience.
A playful creative brand that makes crafting easy, accessible, and enjoyable for everyone.
Play with clay.
A fluid visual system that mirrors the softness, flexibility, and spontaneity of clay.
Inspired by the tactile nature of clay—soft, organic, colourful, and endlessly shapeable.
A soft, blob-shaped mark paired with playful typography reflects the tactile and imperfect beauty of clay.
A vibrant palette combined with organic shapes and modular packaging creates a cohesive and highly recognizable system across products and digital platforms.
