Miss Qu Claypot & BBQ
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Pho 90
Pho 90 Restaurant Type of Work Brand Identity / Visual System / Brand Storytelling Client PHỞ 90 Year 2026 Pho90 is a Vietnamese restaurant rooted in authentic flavours, cultural heritage, and the spirit of old Saigon. CGICA reimagined the brand as a culinary time capsule, transforming the nostalgia, energy, and visual culture of old Saigon into a distinctive contemporary identity. The refreshed system preserves Pho 90’s iconic swan while introducing vintage-inspired typography, archival imagery, postage stamps, and a rich green and cream palette that carries Vietnamese heritage across signage, menus, uniforms, and every other touchpoint. To turn Pho 90 into a culinary time capsule that carries Vietnamese heritage into a contemporary brand. A Vietnamese restaurant where old Saigon meets modern Toronto in one bowl. A Timeless Taste of Vietnam. The iconic swan preserved and paired with bold vintage typography drawn from old Saigon. Archival photography, postage stamps, halftone textures, and botanical illustrations build a layered system. Nostalgic cultural references make the identity feel historic without feeling dated, bringing Vietnamese heritage into a contemporary brand world. Previous Project Explore Other Projects All Posts Restaurant Hao’s Bistro Mr. Ma Magic Noodle – Rebranding
Hao’s Bistro
Mr. Ma
Mr. Ma Restaurant Type of Work Brand Identity / Visual System / Brand Storytelling / Mascot Design Client Mr. Ma Year 2026 Mr. Ma is a grilled fish and BBQ concept built around real fire, bold flavour, and the energy of gathering around the table. CGICA developed a vibrant new brand identity that transforms the traditional grilled fish experience into something younger, more social, and instantly recognizable. At the heart of the system is the Mr. Ma character, a confident, playful host carrying grilled fish and skewers, supported by bold typography, expressive graphics, and a high-impact orange, black, and off-white palette that runs from logo and mascot to packaging, signage, and digital communication. To bring grilled fish and BBQ into a younger, more social dining experience built on real fire. A jianghu-inspired grilled fish brand made for big fish, big feasts, and good times. Real Fire. Real Flavour. Every meal a gathering. The playful Mr. Ma mascot paired with bold typography and a high-impact palette. Fishbelly White, Fire Orange, and Jianghu Black set the brand’s high-contrast colour system. Grilled fish, skewers, flames, and expressive graphics create an energetic visual world that feels young, confident, and instantly recognizable. Previous ProjectNext Project Explore Other Projects All Posts Restaurant Pho 90 Hao’s Bistro Magic Noodle – Rebranding
Magic Noodle – Rebranding
Magic Noodle – Rebranding Restaurant Type of Work Brand Identity / Visual System / Brand Storytelling Client Magic Noodle Year 2026 Website www.magicnoodle.ca For 13 years, Magic Noodle has grown from a Lanzhou hand-pulled noodle restaurant serving primarily Chinese customers into a contemporary Chinese Noodle House ready for a broader North American market. To support this evolution, CGICA led a comprehensive rebrand, creating a more distinctive, contemporary, and scalable identity while preserving the craftsmanship and cultural roots behind its freshly hand-pulled noodles. The new identity moves beyond traditional Chinese restaurant aesthetics, translating familiar cultural references into a bold, playful visual language. Built on the brand’s signature green and orange, it brings Chinese noodle culture to life in a way that feels authentic to its roots while relevant and approachable to a wider North American audience. To make Magic Noodle bold and contemporary while preserving the craft behind its hand-pulled noodles. A contemporary Chinese noodle brand bringing craft and flavour into everyday life. Grow the Magic. Everyday meals worth coming back for. A bold visual system built on expressive typography and a vibrant green-and-orange palette. Inspired by Chinese street food culture and the everyday craft of hand-pulling noodles. A confident wordmark, illustrated emblem, and food-inspired graphics carry the system across packaging, menus, storefronts, and digital content. Previous ProjectNext Project Explore Other Projects All Posts Restaurant Pho 90 Hao’s Bistro 烹小鲜 小马哥
81 Kitchen
81 Kitchen Restaurant Type of Work Brand Strategy & Visual Identity Upgrade Client 81 Kitchen Year 2025 Website www.81kitchen.com 81 Kitchen is a food brand that brings the standards of corporate catering into everyday dining, offering freshly made bowls, wraps, and sandwiches designed for convenience without compromise. CGICA led a brand upgrade to translate this positioning into a clear and approachable identity. Inspired by freshness, balance, and daily nourishment, the new visual system blends warm, natural colours with structured typography and modular layouts. The result is a brand that feels both reliable and inviting—bridging the gap between healthy eating and accessible, everyday consumption. To reposition the brand as a scalable, everyday-ready food system rooted in freshness and quality. A modern food brand delivering fresh, wholesome meals designed for flexible, everyday lifestyles. Fresh, honest food—made for your day, your way. A balanced visual system that reflects freshness, structure, and everyday accessibility. Inspired by natural ingredients, daily routines, and the simplicity of honest food. A framed logotype with refined serif typography evokes a sense of structure, reliability, and crafted quality. A warm, nature-inspired palette combined with patterned graphics and modular layouts ensures consistency across packaging, menus, and in-store applications. Explore Other Projects All Posts Restaurant Rebel Greek Yukimi Mr. Spring & Mrs. Fresh
Rebel Greek
Rebel Greek Restaurant Type of Work Brand Strategy & Visual Identity Upgrade Client Rebel Greek Year 2025 Website www.rebelgreek.com Rebel Greek is a modern Mediterranean restaurant that redefines Greek cuisine by balancing tradition with a bold, contemporary attitude. CGICA led a brand upgrade that captures this duality—honouring authentic recipes while embracing a rebellious spirit. Inspired by Greek heritage and expressive typography, the new visual system introduces a striking contrast between clean Mediterranean aesthetics and disruptive graphic compositions. From messaging to layout, the brand now speaks with confidence and energy, creating a distinctive dining identity that stands out in a competitive fast-casual market. To evolve the brand into a bold and distinctive identity that reflects both heritage and rebellion. A modern Greek food brand that blends authentic tradition with a rebellious, contemporary attitude. Respect the roots. Break the rules. A typographic-driven identity that visually expresses rebellion through contrast, rhythm, and bold statements. Inspired by Greek culinary heritage and the spirit of rebellion embedded in youth culture. The identity focuses on expressive typography and layered compositions, transforming words into bold visual statements. A high-contrast colour palette, bold messaging, and modular layouts extend across menus, packaging, and in-store graphics, creating an energetic and immersive brand environment. Explore Other Projects All Posts Restaurant Yukimi Mr. Spring & Mrs. Fresh Banh Mi World
Yukimi
Yukimi Restaurant Type of Work Branding Design Client Yukimi Year 2025 Website N/A Yukimi 悠の米 is a Japanese comfort food brand rooted in community life. Inspired by a nostalgic neighbourly kitchen tucked into Tokyo’s backstreets, Yukimi brings simple joy and warmth to everyday dining. Its name, meaning “snow viewing” and “grains of rice,” blends poetry and home-style cooking. CGICA created the full brand name, logo, and concept story for Yukimi—from the soft, handwritten logotype to the brand’s positioning as “Your Neighbourhood Japanese Dining Table.” The brand radiates familiarity, tranquillity, and homemade honesty. Your neighbourhood Japanese dining table. A second home in the community, where comfort food brings people closer. Simple ingredients, sharing uncommon warmth. Turning bento from a quick bite into a quiet, enduring presence. The logo features a handwritten-style “Yukimi” with rounded Japanese characters, evoking softness and warmth. Paired with subtle natural textures and a soft pastel palette, the design reflects the quiet joy of home-style cooking. Explore Other Projects All Posts 餐饮类 Mr. Spring & Mr… Banh Mi World Aroma Food Hall
Mr. Spring & Mrs. Fresh
Mr. Spring & Mrs. Fresh Restaurant Rebrand Spring N Fresh Rolls into a warm, approachable family-style Vietnamese restaurant with a new name, identity, and storytelling direction that can scale into the U.S. market. Type of Work Branding Design Client Mr. Spring & Mrs. Fresh Year 2025 Website N/A Mr. Spring & Mrs. Fresh is a family-owned Vietnamese restaurant originally rooted in Toronto, now expanding to Davie, Florida. The new brand identity captures its heartfelt values—serving fresh, handcrafted dishes while treating every guest like family. CGICA created a full rebranding strategy, renaming the restaurant and positioning it as a go-to destination for authentic, comforting Southeast Asian cuisine in local communities. We are a family-owned Vietnamese restaurant offering freshly handcrafted meals, served with warmth, hospitality, and a sense of home. “We Are Family.” Mr. Spring & Mrs. Fresh is built on family values—from the recipes to the hospitality, we treat every guest as one of our own. Mr. Spring: “Gather ‘round, it’s family time!” Mrs. Fresh: “Every dish I make carries a piece of home.” Explore Other Projects All Posts Restaurant Banh Mi World Aroma Food Hall Nihao Dumplings