Restaurant

Restaurant

Real Fruit Bubble Tea

Real Fruit Bubble Tea Restaurant Create a brand identity that highlights Real Fruit Bubble Tea’s commitment to using real fruit and high-quality ingredients to offer a superior bubble tea experience. Type of Work Branding Design Client Real Fruit Bubble Tea Year 2023 Website realfruitbubbletea.com Real Fruit Bubble Tea is dedicated to bringing you the freshest and most delicious bubble tea experience. With a focus on using real fruit and high-quality ingredients, our beverages stand out for their exceptional taste and nutritional value. Each drink is crafted to perfection, ensuring a refreshing and satisfying experience with every sip. At Real Fruit Bubble Tea, we believe in the power of natural ingredients to deliver both flavour and health benefits, making us a favourite destination for bubble tea enthusiasts who seek authenticity and quality in every cup. Real Fruit Bubble Tea offers a refreshing and authentic bubble tea experience, crafted with real fruit and high-quality ingredients for exceptional taste and nutrition. Elevate the bubble tea experience by emphasizing the use of natural ingredients and delivering superior taste and health benefits. Design a vibrant and fresh visual identity that reflects Real Fruit Bubble Tea’s dedication to authenticity, quality, and a refreshing bubble tea experience. Previous Project Explore Other Projects All Posts Restaurant Moolan Noodles 68°C Stone & Grill OX Club

Restaurant

Blue Claw

Blue Claw Restaurant Create a brand identity that highlights Blue Claw Lobster Shack’s dedication to quality, innovation, and its strong Canadian Maritime heritage. Type of Work Branding Design Client Blue Claw – Lobster Shack Year 2023 Website blueclawlobsershack.com Blue Claw Lobster Shack has established itself as a leading Canadian seafood fast-food brand, driven by a commitment to quality, innovation, and excellence. Our flagship store in Toronto made waves, with people lining up for hours to savour our renowned lobster rolls. Our participation in the Canadian National Exhibition (CNE) in our first year garnered significant media attention and hundreds of new fans. Proudly rooted in Canada’s rich Maritime heritage, Blue Claw Lobster Shack brings the freshness of the East Coast directly to our customers, thanks to our Nova Scotia fishing facility and dedicated delivery fleet. Blue Claw Lobster Shack is a premier Canadian seafood fast-food brand, offering fresh, high-quality lobster dishes with a commitment to innovation and excellence. Design a dynamic and fresh visual identity that reflects Blue Claw Lobster Shack’s innovative spirit, quality focus, and Maritime roots. Design a dynamic and fresh visual identity that reflects Blue Claw Lobster Shack’s innovative spirit, quality focus, and Maritime roots. Previous Project Explore Other Projects All Posts Restaurant Real Fruit Bubble Tea Magic Noodle 大槐树 The Moon 花好月圓

Restaurant

KIBO Sushi

KIBO Sushi Restaurant Redesign the brand identity to unify KIBO Sushi’s visual system and build a cohesive brand story centered on the theme of hope. Type of Work Branding Design Client KIBO Sushi Year 2017 Website kibosushi.com KIBO Sushi, a once understated sushi chain with nine locations in Downtown Toronto, embarked on a transformative rebranding journey. The brand’s name, derived from the Japanese word “KIBO” meaning “hope,” inspired a new visual identity centered around this concept. We incorporated the Japanese character for “hope” (希) into the logo, stylizing it with a radiant halo to symbolize the sun. This rebranding effort aims to unify KIBO Sushi’s visual system and create a cohesive brand story built on the theme of hope. Our new slogan, “KIBO is hope,” encapsulates the emotional essence of the brand and guides all brand touchpoints and marketing activities, including an innovative “wish upon a fortune” campaign. KIBO Sushi brings a sense of hope through its name and brand story, offering a unified and transformative dining experience in Downtown Toronto. Transform and unify KIBO Sushi’s brand identity around the concept of hope, creating a cohesive and emotionally resonant brand story. Develop a visually unified and emotionally engaging brand identity that incorporates the concept of hope and radiance, symbolized by the stylized Japanese character for “hope” and the sun motif. Previous ProjectNext Project Explore Other Projects All Posts Restaurant Moolan Noodles 68°C Stone & Grill OX Club

Restaurant

Nanxiang Express

Nanxiang Express Restaurant Type of Work Restaurant Client Nan Xiang Express Year 2021 Website nanxiangexpress.com Nan Xiang Express is a sub-brand created by the parent brand [Nanxiang Xiaolongbao] in Flushing, Queens, New York. The parent brand [Nanxiang Xiaolongbao], after its opening in 2006, has been well received by the public and has been included in the food appraisal index-the Michelin Guide for 9 consecutive years since 2007. And the sub-brand Nan Xiang Express hopes to penetrate into the foreigners’ diet field in the way of fast food restaurants, so that the audience can get another level of promotion. Therefore, in the branding of Nan Xiang Express by the good brand this time, while inheriting the fine traditional culture of the parent brand, it also creates more interesting and new elements for this, so that Xiaolongbao can quickly stand out in the fast food industry. To make the Xiaolongbao Chinese fast food industry more deeply accessible to local consumers in the United States, what we need to do is to be able to make this brand Quickly and directly identify the main products of “Nan Xiang Express”, thereby reducing the cost of brand communication and quicker. A cognitive label is formed in the heart of the reader. Therefore, from the positioning of the brand concept, we adopt Xiaolongbao and the letters “N” and “E” to form the Chinese character “包”, and use the calligraphy of the parent brand to create a logo belonging to “Nan Xiang Express”. To make the Xiaolongbao Chinese fast food industry more deeply accessible to local consumers in the United States, what we need to do is to be able to make this brand Quickly and directly identify the main products of “Nan Xiang Express”, thereby reducing the cost of brand communication and quicker. A cognitive label is formed in the heart of the reader. Therefore, from the positioning of the brand concept, we adopt Xiaolongbao and the letters “N” and “E” to form the Chinese character “包”, and use the calligraphy of the parent brand to create a logo belonging to “Nan Xiang Express”. Patterns are often another expression language of the brand. The patterns adopted by Nan Xiang Express are based on “steaming” to make steam patterns. Then draw diversified patterns with steam patterns, which not only retains the idea of steaming the steamed dumplings, but also provides a further supplement to the brand’s story integrity. The pattern is applied to various design materials as a starting point. Main Concept Filled with steaming Hot Goodness Steaming is considered to be the healthiest cooking technique that can be used for many kinds of food. The first country in the world to use this steam cooking method is China. When steaming Xiaolongbao, this process allows the fresh aroma to be fully absorbed into the dumplings while maintaining its smooth and tender texture. Warmth from within The delicious ingredients and the hot soup make the diners feel satisfied and beautiful. And proud of the friendly service and warm environment, warming our guests from the inside out. Mascot: BOBO In order to make Nan Xiang Express closer to the lives of diners and make the brand more youthful, the creation of the brand mascot uses “xiaolongbao” as a prototype, which more intuitively directs the diners’ brain perception of the brand, and is also more direct It shows that Nan Xiang Express’s Xiaolongbao has a soft and waxy skin and warm inset and soup. Based on all design elements, various touchpoints/applications are designed which encompass the main concept and key visual. Previous ProjectNext Project Explore Other Projects All Posts Restaurant Moolan Noodles 68°C Stone & Grill OX Club

Restaurant

AkaOni

AkaOni Restaurant A journey of sake & stories Type of Work Restaurant Client Aka Oni Year 2021 Website akaoni.ca AkaOni is a popular izakaya that caters to young people who enjoy a fun and lively atmosphere. The restaurant offers a wide variety of sake, as well as delicious Japanese cuisine. The story begins in 2015 when the young owner, Chris, approached us with the idea of creating a fun izakaya, a gathering place for young people called “AkaOni” (Red Demon). He shared the well-known Japanese folklore of AkaOni, symbolizing the importance of friendship and camaraderie. Inspired by this tale, we developed a cartoon-style AkaOni logo based on traditional Japanese imagery. Five years later, AkaOni had become a popular spot for young people to drink and socialize, and Chris had fulfilled his wish of making many friends who shared his passion for drinks, food, and storytelling. When he approached us again, he was preparing for his second location and wanted to elevate the brand, offering customers an enhanced sake experience, a better gathering space, and more refined cuisine. It was like a showcase of his five years of dedication and growth. The main challenge was to make AkaOni reflect Chris’s growth and expertise in the sake industry. This meant creating a new brand identity that would appeal to a more sophisticated audience while still maintaining the fun and playful spirit of the original brand. To address this challenge, we focused on the human element of the brand. Through conversations, we discovered that Chris had become a sake expert, earning a sake sommelier certification. His passion had evolved into expertise, and he possessed extensive knowledge of sake types, flavors, origins, processes, and tasting methods, making him a true “sake encyclopedia.” We decided to elevate AkaOni’s brand to new heights. Even a small izakaya should have a unique and compelling brand proposition. We aimed to position AkaOni as “the izakaya with the largest collection of sake and sake varieties in Canada.” We enriched the AkaOni character, transforming the folklore into a brand story and personifying the demon to make it more lively and relatable. We gathered various images and symbols representing Japan, izakaya culture, and traditional culture, associating and filtering them to create a cohesive visual identity. The rebranding focused on inheriting and amplifying existing brand assets. We retained the original manga style, brushstrokes, and colors, expanding upon the AkaOni story. Logo The logo remained unchanged, with only minor adjustments to the text structure to accommodate different languages. Slogan “See You Tonight.” AkaOni, like the mythical creature, typically appears at night, mirroring our preference for visiting izakaya for drinks. Thus, we chose the slogan “See You Tonight.” It aligns with AkaOni’s tone and voice and serves as a common phrase for inviting friends to dine and drink, making it easily memorable and repeatable. Graphics To enrich the AkaOni story, our designers created additional illustrations, adding depth and flexibility to the brand’s visual communication. We even designed a “Blue Demon” character as AkaOni’s “pet,” ensuring they remain lifelong friends, unlike the original folklore. This rebranding journey was a delightful experience, like giving the AkaOni story a new continuation. The story of AkaOni will continue, and Chris will meet more friends here. AkaOni has the drinks, do you have a story? See You Tonight. Previous ProjectNext Project Explore Other Projects All Posts Restaurant Moolan Noodles 68°C Stone & Grill OX Club

Restaurant

Tenren’s Tearoom

Tenren’s Tearoom Restaurant Rebranding the 1st Bubble Tea Brand in North America Type of Work Rebranding Client Tenren’s Tearoom Year 2019 Website tenrenstea.com Tenren’s Tearoom is a pioneer in the North American bubble tea industry, being the first brand to enter the market 35 years ago. Backed by Ten Ren Group, the world’s largest tea product company, Tenren’s Canada was once an industry leader with stores in prime locations across major North American cities. However, in today’s competitive bubble tea landscape, the brand faced challenges with a blurred brand architecture, an aging image, and declining competitiveness. Ten Ren’s diverse offerings, including bubble tea, light meals, fusion cuisine, tea products, retail stores, and e-commerce, created a fragmented brand perception among consumers of different ages and consumption scenarios. To address this, we began by analyzing and reorganizing Ten Ren’s corporate structure, clarifying the project’s purpose and objectives. We streamlined the brand architecture, developed a brand strategy for the bubble tea sector, and designed a visual identity and store environment for the sub-brand, culminating in the launch of offline bubble tea stores. This integrated approach aimed to create a synergy between in-store experience, tea product sales, and e-commerce, driving traffic and sales while covering the entire learning and life cycle of tea consumption for Western consumers. After clarifying the client’s issues and defining our goals, we formed a project team and conducted a brand audit with the client. Through communication with Ten Ren’s headquarters and studying the biography of founder Lee Rie Ho, we discovered the company’s mission: “Promote the advantages of tea culture and create a world-renowned brand.” This insight guided our audit, from the brand’s history and origins to its resources, market advantages, and frontline staff communication. The resulting brand audit report served as a foundation for formulating the brand strategy for the bubble tea stores. “Tea can connect with the mind and body, society, both sides of the strait, and even the world. Tea as a medium can lead to the great path.” – Lee Rie Ho Based on this brand exploration, we embarked on a creative journey, seeking inspiration from tea culture, brand history, consumer behavior, and industry trends. We drew inspiration from the Chinese character for “tea” itself, representing the harmony between humans and nature. We also focused on Ten Ren’s founding year, 1953, and the tea-making process described in Lu Yu’s “The Classic of Tea,” while considering modern consumer needs and habits. After careful consideration, we chose “Since 1953” as the starting point. A good brand should be achievable, unique, and appealing. Ten Ren’s unique history, origin, and tea culture formed the brand’s core spirit. This led to the development of Tenren’s Tearoom’s Big Idea: “Provide an experiential space where people can embrace nature through discovering authentic Chinese tea,” along with the brand’s value proposition keywords: “nature, discovery, life.” In the design phase, we translated these abstract concepts and inspirations into tangible elements. We refined three visual elements from the original Ten Ren logo: leaves, window lattice, and teacup, aligning with the “nature, discovery, life” value proposition. These elements became the visual language for brand communication, leading to the creation of auxiliary patterns based on Chinese window lattice and a series of retro hand-drawn illustrations. We chose “ginkgo leaves, hummingbirds, and goldfish” as auxiliary patterns, further conveying the “nature, discovery, life” theme. These elements were then integrated into various brand touchpoints. For the website, our developers transformed Ten Ren’s informational website into an e-commerce platform, allowing consumers to browse and purchase products directly. We focused on product descriptions and landing pages as key drivers for consumer purchases. In interior design, we combined wood and greenery to convey the “nature” concept of “humans among plants.” White and antique copper-colored metal tea tables were used for tea product experiences, creating a “discovery” journey. The use of marble reflected the “life” quality and brand positioning. Rebranding is a long and challenging journey. As we walked this path with the client, we witnessed a time-honored brand rejuvenate. We look forward to the new brand image being rolled out across North America, gaining favor with more consumers, and driving a new round of growth for the client’s business. We hope that Tenren’s Tearoom can spread tea culture worldwide, with “tea as a medium, ultimately reaching the great path.” 品牌重塑,是一个漫长而充满挑战的旅程。当我们与客户一起,一步一步与客户一起走完整个旅程之后,我们看到了一个历史悠久的品牌,换发新的生命力。期待新的品牌形象,在不就的将来在整个北美落地,亮相,并持续获得更多的消费者喜爱,为客户的企业实现新一轮的增长。我们期待天仁茗茶,能够将茶文化传播到世界各地,“ 以茶为媒,终达大道”。 Explore Other Projects All Posts Restaurant St. Thomas Restaurant & Wine Bar Blue Claw Real Fruit Bubble Tea

Restaurant

Little Sweet

Little Sweet Restaurant Develop a brand identity that reflects Little Sweet’s mission to provide moments of tranquility and warmth through fresh and delightful products. Emphasize the brand’s innovative approach to coffee, tea, and baking, and its commitment to enhancing daily life with a touch of sweetness. Type of Work Branding Design Client Little Sweet Year 2019 Website littlesweet.com Little Sweet 微微甜 is an innovative café, tea, and bakery shop designed to offer moments of tranquility filled with warmth and comfort. The brand aims to create a space where customers can enjoy fresh, delightful beverages and baked goods, enhancing their daily lives with a touch of sweetness. Following strategic planning, we developed the brand’s Big Idea: “Bring more freshness to life, add a little more sweetness to each day.” This concept is captured in the guiding principle, “Here, meet a better you,” and is executed through relaxed and sweet-toned messaging and visuals that showcase the brand’s freshness and charm. Little Sweet 微微甜 offers an innovative café experience with fresh coffee, tea, and baked goods, designed to bring tranquility and a touch of sweetness to everyday life. Bring more freshness to life, add a little more sweetness to each day. Design a lighthearted and charming visual identity that reflects Little Sweet’s commitment to freshness and sweetness. Incorporate elements that highlight the brand’s innovative approach to beverages and baked goods, and use a relaxed and sweet tone in both copy and visuals to convey a sense of warmth and comfort. The identity should resonate with customers seeking a delightful and refreshing café experience. Previous ProjectNext Project Explore Other Projects All Posts Restaurant St. Thomas Restaurant & Wine Bar Blue Claw Real Fruit Bubble Tea

Restaurant

Moolan Noodles

Moolan Noodles Restaurant Develop a brand identity that reflects Moolan Noodles’ dedication to preserving a century-old culinary heritage while delivering high-quality, authentic beef noodles. Type of Work Branding Design Client Moolan Noodles Year 2023 Website moolan.ca Moolan Noodles takes pride in offering a culinary experience steeped in a century-old heritage. Our signature beef noodles are more than just a dish; they are a testament to a rich tradition passed down through generations. From pasture to plate, each step in our process reflects meticulous craftsmanship and a deep respect for tradition. By bringing this timeless cuisine overseas, Moolan Noodles allows every customer to savour classic flavours refined over a hundred years, blending authenticity with a touch of modernity. Moolan Noodles offers a culinary journey through time, presenting century-old beef noodles crafted with top-grade ingredients and traditional methods. Preserve and share a century-old culinary heritage through a brand that emphasizes quality, craftsmanship, and authentic flavours. Create an elegant and timeless visual identity that honours Moolan Noodles’ rich heritage and commitment to delivering an authentic, high-quality dining experience. Previous ProjectNext Project Explore Other Projects All Posts Restaurant 68°C Stone & Grill OX Club Wagyu Suki 喜和牛

Restaurant

Shinta

Shinta Restaurant Develop a brand identity that emphasizes SHINTA’s expertise in high-quality Wagyu beef and its commitment to craftsmanship. Highlight the unique qualities of Japanese BBQ and educate consumers on the superior quality of the meat. Type of Work Branding Design Client SHINTA Japanese BBQ 真太 Year 2018 Website shintabbq.ca SHINTA Japanese BBQ 真太 positions itself as a beef expert, distinguishing itself in a market where Korean BBQ has been predominant. Japanese BBQ not only retains the familiar user experience but also elevates the focus on the quality and taste of the meat itself. In creating the SHINTA brand, we emphasize the connection between the brand’s identity and the high quality of its beef. The brand is set as an expert and artisan deeply knowledgeable about Wagyu beef. Through high-quality photography and educational content about Wagyu, consumers gain a deep understanding of the beef’s quality and the brand’s commitment to craftsmanship. Establish SHINTA as the go-to expert for high-quality Wagyu beef, offering a premium and educational Japanese BBQ experience. Design a sophisticated and expert visual identity that reflects SHINTA’s deep knowledge and passion for Wagyu beef. Use high-quality images of Wagyu beef and educational content to communicate the brand’s commitment to quality and craftsmanship. The identity should appeal to discerning diners seeking an authentic and superior Japanese BBQ experience. Previous ProjectNext Project Explore Other Projects All Posts Restaurant Moolan Noodles 68°C Stone & Grill OX Club

Restaurant

Wagyu Suki

Wagyu Suki Restaurant Develop a brand identity that reflects Wagyu Suki’s commitment to high-quality ingredients, authentic Japanese dining, and a welcoming, joyful atmosphere. Type of Work Branding Design Client Wagyu Suki 喜和牛 Year 2022 Website wagyusuki.com Wagyu Suki 喜和牛, located in uptown Toronto, specializes in Kansai-style sukiyaki and offers a variety of wagyu dishes. The restaurant aims to bring the warmth and joy of Japanese dining to its patrons, providing a cozy atmosphere with top-quality ingredients. With a friendly “Irasshaimase!” greeting, guests can enjoy marbled beef, fresh vegetables, and a bubbling broth in a fun, engaging setting. Wagyu Suki combines traditional Japanese cuisine with a modern dining experience, emphasizing the simple joy of life through carefully prepared dishes. Wagyu Suki 喜和牛 brings the warmth and joy of Japanese sukiyaki to Toronto, offering premium wagyu dishes in a cozy, engaging setting. Create a dining experience that combines the traditional essence of Japanese sukiyaki with modern culinary excellence, focusing on quality, authenticity, and a welcoming atmosphere. Design a warm and inviting visual identity that reflects the joy and tradition of Wagyu Suki. Use elements that emphasize the quality of ingredients, the cultural heritage of sukiyaki, and the modern, engaging dining experience. The identity should resonate with patrons seeking an authentic and delightful Japanese dining adventure. Previous ProjectNext Project Explore Other Projects All Posts Restaurant Moolan Noodles 68°C Stone & Grill OX Club

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