Photo/Video

Photo/Video

Orchid Photography

Orchid Photography 蘭攝影 Photo/Video Upgrade the brand identity of Orchid Photography to reflect its growth from a local studio to an international presence. Retain the essence of the original “Orchid” character while modernizing the logo and visual identity to appeal to a global clientele. Type of Work Branding Design Client Orchid Photography 蘭攝影 Year 2017 Website orchidphotography.com In 2017, Orchid Photography, a decade-old wedding and portrait studio, required a brand upgrade to reflect its growth and international expansion. With studios across three cities and six locations, Orchid Photography’s clientele had grown globally. To encapsulate this evolution, we refreshed the brand identity, maintaining the essence of “Orchid” while modernizing the logo to break conventional boundaries. The new visual identity system incorporates an orchid and a camera frame as supporting graphics, effectively communicating their commitment to capturing cherished moments in various settings. Orchid Photography captures lifelong moments with a refreshed, boundary-breaking brand identity that reflects its growth from a local studio to an international presence. Embrace the journey of growth and expansion by creating a modern, dynamic visual identity that maintains the essence of Orchid Photography while appealing to a broader, international audience. Design a visually engaging brand identity that combines the elegance of an orchid with the functionality of a camera frame. Use these elements to create a cohesive and modern visual identity system that can be applied across various branding materials. Previous Project Explore Other Projects All Posts Photo/Video Houssmax

Photo/Video

Houssmax

Houssmax Photo/Video A New Identity for a Real Estate Photography Powerhouse Type of Work Corporate Identity Client Houssmax Year 2022 Website houssmax.ca Housslook and Kingmax were both well-established names in Toronto’s real estate photography scene, each with their own loyal clientele and brand identities. Their union presented an opportunity to create a new brand that would represent the combined strengths of the two companies and pave the way for future growth. Our primary challenge was to develop a brand identity that would resonate with existing customers of both Housslook and Kingmax while attracting new clients. This meant striking a balance between familiarity and novelty, preserving the positive associations of the previous brands while creating a fresh, unified image for Houssmax. We began by carefully analyzing the strengths and values of both Housslook and Kingmax. This led us to craft the slogan “Glamourize Your House, Maximize the Value,” which captures the company’s core mission. The visual identity blends the initials “hm” into the shape of buildings. This subtle nod to the company’s expertise in real estate photography is further emphasized by the “+” symbol, a universal representation of adding value and enhancing quality.    The orange color palette was chosen for its approachability and warmth, promoting a sense of unity and new beginnings. The brand identity effectively communicated the company’s position as the leading real estate photography provider in Toronto. The visual elements were well-received by clients, and the new messaging resonated with the target audience.   Previous ProjectNext Project Explore Other Projects All Posts Photo/Video Orchid Photography 蘭攝影

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