Cube Express
Cube Express Living Service Type of Work Brand Naming / Visual Identity System / Conceptual Design Client Cube Express Year 2016 Website N/A Cube Express is a modern courier brand built around the concept of “the box.” CGICA was tasked with creating its Chinese and English naming, developing a distinct identity that reflects both functionality and flexibility. The Chinese name “盒纸 (He Zhi)” plays on the homophone for “何止” (“More than just…”), hinting at the brand’s ambition to offer more than delivery—an ecosystem of extended services. The identity system uses 100% Cyan as the primary colour to not only achieve standout recognition, but also significantly reduce print costs, empowering this startup to redirect resources toward customer benefits. More than just a courier—Cube Express is your all-in-one delivery partner in a box. A box is never just a box. It carries more—efficiency, care, and future-ready services that go beyond the delivery. Previous ProjectNext Project Explore Other Projects No Posts Found!