Food Basket
Food Basket Grocery & Retail Type of Work Brand Identity / Visual System / Brand Storytelling / Brand Strategy Client Food Basket Year 2026 Food Basket is a modern wholesale market built around everyday value, convenience, and a more accessible way to shop. Bringing groceries, fresh food, and everyday essentials together under one roof, the brand reimagines wholesale shopping as a simpler, friendlier experience for everyone. CGICA developed the brand identity and visual system, translating that straightforward approach to value into a bold retail language built on the familiar shopping basket, distinctive typography, and a warm palette of yellow, black, and off-white. To turn everyday wholesale shopping into a simpler, clearer, and more rewarding experience. A modern wholesale market where everyday low prices meet one-stop convenience. Make Savings Clear. Make Life Happier. One trip is all you need. The shopping basket turned into the brand’s most recognizable visual signature. Custom geometric typography paired with a bold palette of warm yellow, black, and off-white. Oversized price graphics, hand-drawn circles, highlighter accents, and vibrant food photography keep one idea visible: great food and clear savings in one basket. Previous ProjectNext Project Explore Other Projects All Posts Grocery & Retail PerfectAge Bestco
PerfectAge
PerfectAge Grocery & Retail Develop a sophisticated brand identity that showcases PerfectAge’s expertise in dry-aged beef while emphasizing its commitment to premium quality, sustainability, and craftsmanship. Type of Work Brand Strategy & Identity Design Client PerfectAge Year 2025 Website www.perfectage.com PerfectAge is a premium butcher shop in mid-town Toronto, renowned for its mastery of traditional dry-aging techniques. Specializing in hormone-free, locally sourced beef, PerfectAge delivers uniquely flavourful and tender cuts designed to elevate home-cooked and professional meals alike. With a commitment to craftsmanship and quality, each product reflects the transformative power of time and expertise. PerfectAge caters to discerning culinary enthusiasts who value premium meats, sustainable sourcing, and personalized service. From first-time customers to seasoned foodies, PerfectAge is dedicated to providing a dining experience that embodies indulgence, authenticity, and excellence. PerfectAge offers premium, hormone-free, dry-aged beef, celebrating the artistry of time-honoured techniques and exceptional customer service for culinary enthusiasts in mid-town Toronto. Flavours Crafted by Time – PerfectAge turns the art of dry-aging into a sensory experience, transforming exceptional meats into unforgettable dining moments. “Perfect Meat, at Perfect Age” – Marrying tradition and innovation to deliver premium, dry-aged meats with unparalleled flavour and tenderness. Previous ProjectNext Project Explore Other Projects All Posts Food & Beverage Cocky Spicy Fried Chicken Dan Café Kobi Korean Street Food
Bestco
Bestco Grocery & Retail Develop a brand identity that captures Bestco Fresh Foods’ commitment to quality, freshness, and community, emphasizing their role as a multicultural grocery store that brings families together. Type of Work Branding Design Client Bestco Year 2022 Website bestco.shop Bestco Fresh Foods began with a vision to harness the unifying power of food to bring people together. Since opening their first store in Etobicoke in 2009, Bestco has grown into a beloved grocery chain across the Greater Toronto Area (GTA), known for its high-quality and diverse selection of fresh produce, meat, seafood, and pantry items. By offering a joyful and family-friendly shopping experience, Bestco has become a cornerstone for many households. Today, Bestco continues to embody the essence of multiculturalism in Canada, expanding its reach with new, state-of-the-art stores. Bestco Fresh Foods offers a diverse range of high-quality groceries, providing a joyful and family-friendly shopping experience that brings people together and celebrates multiculturalism. Create a vibrant and welcoming shopping environment that highlights Bestco’s dedication to quality, freshness, and community, celebrating the diverse cultural backgrounds of their customers. Design a colorful and inclusive visual identity that reflects Bestco Fresh Foods’ commitment to providing fresh, high-quality products and a joyful shopping experience. Emphasize elements that showcase the multicultural nature of the store and its role in bringing together families and communities across the GTA. The identity should resonate with customers seeking a reliable and enjoyable grocery shopping experience. Previous Project Explore Other Projects No Posts Found!