CGICA | 良品 – Make Good Brands

Blue Claw

Create a brand identity that highlights Blue Claw Lobster Shack’s dedication to quality, innovation, and its strong Canadian Maritime heritage.

Type of Work Branding Design

Client Blue Claw – Lobster Shack

Year 2023


Blue Claw Lobster Shack has established itself as a leading Canadian seafood fast-food brand, driven by a commitment to quality, innovation, and excellence. Our flagship store in Toronto made waves, with people lining up for hours to savour our renowned lobster rolls. Our participation in the Canadian National Exhibition (CNE) in our first year garnered significant media attention and hundreds of new fans. Proudly rooted in Canada’s rich Maritime heritage, Blue Claw Lobster Shack brings the freshness of the East Coast directly to our customers, thanks to our Nova Scotia fishing facility and dedicated delivery fleet.

Blue Claw Lobster Shack is a premier Canadian seafood fast-food brand, offering fresh, high-quality lobster dishes with a commitment to innovation and excellence.

Design a dynamic and fresh visual identity that reflects Blue Claw Lobster Shack’s innovative spirit, quality focus, and Maritime roots.

Design a dynamic and fresh visual identity that reflects Blue Claw Lobster Shack’s innovative spirit, quality focus, and Maritime roots.

Explore Other Projects

Scroll to Top