Redesign the brand identity to reflect August 8’s mission of building community and joy through shared meals. Emphasize the brand’s fusion of Chinese and Japanese cuisine and create a unified, engaging store experience that enhances customer loyalty and brand recognition.
August 8 is a chain brand located in the Greater Toronto Area and surrounding regions, offering a unique fusion of Chinese dim sum and Japanese buffet cuisine. With a history of 10 years and 7 operating locations, the brand aims to refresh its image, unify the store experience, increase brand awareness and influence, and enhance customer loyalty. By delving deeply into the brand’s essence and understanding consumer emotional and functional needs, we distilled the core concept of the brand: “Eat Together, Eat Happier.” This value proposition advocates that “gathering together makes eating more enjoyable,” aiming to build a community through food where people can relish the joy and happiness of being together. Whether it’s family, friends, or classmates, sharing food and happiness creates the most joyful moments. This mission is at the heart of August 8.
August 8 offers a unique dining experience that combines the best of Chinese dim sum and Japanese buffet cuisine, creating an environment where people can gather, share meals, and enjoy happier moments together.
Foster joy and community through the shared experience of diverse and delicious cuisine, underpinned by the belief that eating together makes people happier.
Design a cohesive and engaging visual identity that embodies the fusion of Chinese and Japanese culinary traditions. Develop a unified store experience that reflects the brand’s core values of togetherness and joy. Use the slogan “Eat Together, Eat Happier” to guide all brand communications and reinforce the community-building aspect of the dining experience.
