% Arabica, founded in Kyoto by Kenneth Shoji in 2013, is a globally recognized specialty coffee brand celebrated for its minimal aesthetic, craftsmanship, and the philosophy “See the World Through Coffee.” Our mandate was to elevate its online presence through a refined, globally-resonant digital platform, ensuring brand consistency across international stores while accommodating local market needs. 
Minimal Visual Language: The site mirrors flagship store environments — clean white backgrounds, soft lighting visuals, and sparse typography — creating a peaceful online sanctuary.
Immersive Imagery: High-res photography of coffee bars, beans, and interior architecture evoke sensory familiarity aligning with physical outlets’ experience.
Global Consistency & Local Clarity: Flexible site structure supports global branding while allowing localized store information and content updates (e.g., Toronto & Vancouver journalism, pop-ups). ()
Seamless Localization: The digital-first UX strategy integrates geo-aware features such as store locators, language toggles, and updates on regional openings (e.g. Union Station Toronto, Vancouver pop-ups).
The enhanced website successfully reflects % Arabica’s refined aesthetic and global coffee culture identity. Post-launch performance showed improved session duration, increased engagement with store locators and content pages, and smoother access to geo-specific info. User reports highlight brand coherence across online and physical spaces. 
