CGICA | 良品 – Make Good Brands

ACE Pet Supplies

ACE Pets Supplies is a newly established pet supplies company that has recently expanded into the North American market from China.
Type of Work Pets

Client ACE Pets Supplies

Year 2019


As a player in the North American market, ACE Pet Supplies recognized the importance of establishing a strong brand identity to drive business growth and sales. The company’s brand image and messaging would play a crucial role in building trust and credibility with potential customers and partners. The main challenge was to create a brand identity that would resonate with North American consumers while maintaining the company’s Chinese heritage. This meant finding a balance between cultural sensitivity and market relevance, ensuring that the brand would be perceived as both authentic and trustworthy. To address this challenge, we chose the name “ACE” for the company. For B2B businesses, starting with the letter “A” not only signifies the pursuit of excellence but also offers a strategic advantage in directory listings and rankings.

The logo design incorporates the letter “A” and a playful tail, symbolizing the company’s dedication to the pet care industry. The warm, earthy color palette evokes a sense of trust, reliability, and connection to nature, all of which resonate with the North American market’s preferences.

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