CGICA | 良品 – Make Good Brands

7Baker

Your Daily Delight – A Lifestyle Brand Centered Around Asian-European Baked Goods
Type of Work Restaurant

Client 7 Baker

Year 2019

7 Baker offers more than delicious bread; they wanted to create a brand that would inspire joy and enhance customers’ daily lives. With a focus on natural and healthy ingredients, they aimed to establish a strong connection with health-conscious consumers who appreciate quality baked goods. During the brand strategy development phase, we focused on the consumer’s needs and desires, distilling the slogan “Your Daily Delight.” To emphasize the brand’s commitment to natural and healthy ingredients, we incorporated the shape of wheat into the logo design. To further connect with consumers, we created a mascot named Sevii, imbuing it with a relatable personality and style. Sevii’s form is inspired by the shape of a “7” formed from bread dough, while its name is a fusion of the Roman numeral VII and the word “Seven.” The pronunciation of “Sevii” is reminiscent of the English word “Savvy,” reflecting the brand’s expertise and refined sensibility.

7 Baker offers more than delicious bread; they wanted to create a brand that would inspire joy and enhance customers’ daily lives. With a focus on natural and healthy ingredients, they aimed to establish a strong connection with health-conscious consumers who appreciate quality baked goods.

During the brand strategy development phase, we focused on the consumer’s needs and desires, distilling the slogan “Your Daily Delight.” To emphasize the brand’s commitment to natural and healthy ingredients, we incorporated the shape of wheat into the logo design.

To further connect with consumers, we created a mascot named Sevii, imbuing it with a relatable personality and style. Sevii’s form is inspired by the shape of a “7” formed from bread dough, while its name is a fusion of the Roman numeral VII and the word “Seven.” The pronunciation of “Sevii” is reminiscent of the English word “Savvy,” reflecting the brand’s expertise and refined sensibility.

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