Create a mascot that visually interprets the brand’s joyful, everyday ethos and builds emotional resonance.
To extend the emotional reach of the 7 Baker® brand, we developed a charming mascot named SEVII — a character shaped like the number 7 that symbolizes completeness, luck, and love. Rooted in the concept of “Your Daily Delight,” SEVII was crafted to embody the joyful, everyday moments 7 Baker aims to bring to its customers. From nap-time doodles to free snack redemptions, SEVII becomes a visual storyteller for the brand across social media, packaging, and in-store environments.
SEVII is cheerful, relatable, and always facing left—capturing the little joys in everyday life.
Inspired by the shape of “7” and biblical wholeness, SEVII symbolizes luck, love, and daily delights.
SEVII’s 3D model maintains its iconic shape and textures, allowing dynamic use across media and environments.
