MA Chinese Cuisine
醉清風

CLIENT INFO

Client: MA Chinese Cuisine 醉清風
Year: 2016
Website: machinesecuisine.com

BRIEF

Nothing beats mom’s cooking! Nothing beats a yummy heart-filled home cooked meal prepared by the person who knows and love you endlessly and unconditionally. Ma Chinese Cuisine is a premium family restaurant offering a series of both traditional and modern Chinese dishes, which is opened at a historial building at the Niagara Region. With a focus on indigenous Chinese foods, culture, history, and the preservation of indigenous values, we were tasked with creating a brand that emphasizing the rich Chinese food culture and passing those message to the customers who are not familiar with Chinese culture.

SERVICES

Brand Identity
Visual Identity
Digital
Environmental
Marketing Communication

THE MENU,

BUT NOT JUST A MENU

CGI team was working with Ma Chinese Cuisine to create a special magazine as a menu. It needs to be a functional menu when customers searching a delightful dish for the night, and also needs some information for them to know about the culture. How well that you know about the stew you order? Did you know that sometimes a stew is required more than ten ingredients and to be boiled in a pot for few hours? The way we present the food choices alongside with food culture informations reflects the brand attitude.

MADE WITH HEART,
MADE WITH DETAILS.